Description:
As an Online Brand Manager, you will contribute directly to the brand’s growth. Reporting into the Marketing Manager, you will plan/execute all digital marketing activities for Redken, Matrix and Pureology, elevating the brand’s overall awareness.About The Job
- Building and executing the brand online strategy to meet consumer expectations and drive commercial opportunities
- Constructing content and marketing activation plans for e-retailers & pure players with the objective to influence retailers and gain synergies between brand digital activities, content strategy and e-retailer strategies
- Ensuring consumer trends, insights, path to purchase and behaviours (online and offline) are integrated into decision making
- Monitoring the state of market, consumers and competitors by reviewing e-business market information on mergers, acquisitions, launches, trends and through regular e-store visits and assessments
- Tracking trends and acting on insights to optimise e-retail SEO and brand SEM
- Collaborating with brand team members to facilitate the conversion of KPI’s, delivering clear objectives (digital and data collection based) and providing insights to help with decision making and improve user experience
- Collecting, analysing and interpreting information derived from all data sources to generate insights, track ROI and make constructive strategic decisions and recommendations to management
- Strategize the media investment of the brand : which platforms, budget split, perfect execution, reporting
- You have previous experience within an ecommerce/digital brand manager role within a similar environment
- You will have high level of attention to detail and accuracy, with excellent communication skills
- You will be able to work within budgets and tight deadlines
- You will have great analytical skills to provide accurate and on point reporting
- You will be adaptable to a fast paced environment with a readiness to learn
- You will be able to demonstrate initiative, great interpersonal skills, work well in a team
- Life insurance and Income Protection
- On-site gym / Health & Well-being programs
- Corporate discounts available
- Work from home 2x days per week
At L'Oréal Professional Products Division, we have more than 110 years of avant-gard to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste. We create unique experiences in every channel, just as unique as you are.
About L’oreal Groupe, Australia And New Zealand
The L'Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email corpanz.accessibility@loreal.com to speak with our Talent Acquisition representative.
We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).
L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.
20 Mar 2025;
from:
linkedin.com