Senior Marketing Specialist

Description:

Senior Marketing Specialist

• Lead multi-channel marketing initiatives that fuel fundraising efforts and make a real difference for families facing the trauma of childhood cancer.
• Work alongside passionate teams across fundraising and family support services to create meaningful engagement.
• Expand your expertise in, campaign management, digital marketing and stakeholder engagement within a purpose-driven organisation.

About Redkite:
For over 40 years, Redkite has been a lifeline for families facing the trauma and financial burden of childhood cancer. They provide essential emotional, financial, and practical support to help families navigate one of life's toughest journeys. Every day, they work to ensure that no family faces childhood cancer alone.
About the Role:
As the Senior Marketing Specialist , you'll play a pivotal role in helping drive fundraising success and promoting our support services to families in need.
In this dynamic role, you'll dedicate 70% of your time to empowering the Fundraising team , crafting compelling campaigns, engaging content, and high-quality collateral to help drive revenue and build strong partnerships. The remaining 30% will focus on the development and execution of engaging campaigns and material to encourage families and their extended networks to use the range of Redkite’s support services.
If you thrive in a fast-paced environment and are passionate about creating meaningfully impactful marketing campaigns, this is the role for you.
About You:
You are a proactive and creative marketing professional with a passion for making an impact. You thrive in a fast-paced, collaborative environment and have a proven track record of developing and executing multi-channel marketing campaigns that drive customer engagement and fundraising success.
You are a strong storyteller and creative thinker , with exceptional copywriting skills that allow you to craft compelling messaging for different audiences. You will be highly organised, able to juggle multiple projects and deadlines , and have a keen eye for detail.
You love working with stakeholders across teams , and you have the ability to adapt and problem-solve in a dynamic, mission-driven organisation. With a proven track record in campaign management, digital marketing, email automation, and data-driven campaign optimisation , you are excited to contribute to a genuinely impactful cause.
Key Responsibilities:
Fundraising Campaigns & Events (70%):

• Collaborate with fundraising counterparts to develop and deliver multi-channel marketing campaigns that drive engagement and revenue.
• Coordinate campaign deliverables by briefing content specialists, social media experts, graphic designers, and external providers.
• Develop, plan, and execute EDM (Electronic Direct Mail) campaigns to nurture and engage supporters.
• Work closely with the Digital Marketing Specialist to test and optimise digital marketing campaigns.
• Provide marketing support across the MarComms team as needed.
• Support Partnership Managers in recognising and strengthening key corporate relationships through joint marketing campaigns.
• Identify and execute brand promotion opportunities in collaboration with corporate partners.
• Track, analyse, and report on campaign performance, providing insights and recommendations for future activity.
• Prepare campaign and project reports to help optimise future fundraising strategies.

Support for Services (30%):

• Develop and deliver multi-channel marketing campaigns that drive family engagement.
• Assist in developing resources and marketing materials for families, the wider community, and healthcare professionals .
• Plan, write, and execute EDMs in collaboration with the Digital Marketing Specialist.
• Coordinate the creation, updates, design, and printing of essential collateral for Services.

Experience & Skills:

• 5+ years in a similar marketing role , preferably in a fundraising or not-for-profit environment .
• Proven experience in developing and leading marketing campaigns that drive engagement and revenue.
• Strong copywriting and content creation skills , with the ability to tailor messaging for different audiences.
• Proficiency in marketing tools and platforms such as:

• Web CMS (WordPress)
• Design software (Canva)
• Email marketing tools (Campaign Monitor, Pardot)

Excellent project management skills , with the ability to juggle multiple deadlines under pressure. High attention to detail to ensure all work is polished and accurate. Strong stakeholder management and collaboration skills.
Qualities & Personality Traits

• A strategic thinker who can see the bigger picture while executing detailed projects.
• A team player who thrives in a collaborative environment.
• A passionate storyteller who can craft compelling messaging to inspire support.
• A problem solver with a proactive and adaptable approach.

Why Join Redkite?

• Meaningful work – Make a real difference in the lives of children with cancer and their families.
• Collaborative and supportive team – Work alongside passionate professionals dedicated to a deeply meaningful cause.
• Opportunities for growth – Develop your skills and career in a dynamic and purpose-driven organisation.
• Flexible work environment – Enjoy work-life balance with hybrid work options.

Application Process:

Please apply as soon as possible as applications will be reviewed on an immediate basis.
Beaumont Not for Profit has been contracted to recruit this role therefore please direct all inquiries to Matthew Witheriff at Beaumont People on matthew.witheriff@beaumontpeople.com.au or call 02 9093 4967 .
Beaumont Not for Profit has been contracted to recruit this role. Beaumont NFP is a non-profit service specialising in delivering unparalleled permanent and temporary recruitment and consultancy solutions to the Not-for-profit sector on a Not-for-Profit basis.
At Beaumont People we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way. We encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. We do not discriminate on the basis of race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed we would be more than happy to discuss how that can be arranged.