Performance Marketing Specialist

Description:

A Performance Marketing Specialist is responsible for developing, executing, and optimizing data-driven marketing campaigns to drive measurable results, such as lead generation, conversions, and ROI. This role focuses on paid digital channels, analytics, and continuous campaign improvements.

Note: This role requires full-time onsite presence, 5 days a week, at our Sydney office.

Key Accountabilities

Here are some key accountabilities for the Performance Marketing Specialist role:

• Campaign Management & Optimization:
  • Develop, execute, and optimise Google Ads (Search, Display, Video) and Meta Ads (Facebook/Instagram) campaigns to drive measurable performance improvements (CPC, CPL, CPA, ROI) and customer acquisition growth.
  • Independently manage the end-to-end process of campaign execution, from strategy creation and budget management to daily optimisation.
  • Continuously optimise campaigns to improve KPIs and ensure efficient use of budget while meeting or exceeding set targets.
• Reporting & Analysis:
  • Analyse campaign performance regularly, providing detailed reports and actionable insights on CPC, CPL, CPA, ROI, and other relevant metrics.
  • Use data to optimise and refine future campaign strategies and make informed decisions to maximise marketing spend.
  • Identify trends, track industry benchmarks, and adapt strategies accordingly to stay ahead of the competition.
• Cross-Platform Marketing Expertise:
  • Collaborate with the wider marketing team to integrate paid campaigns with organic efforts and other digital marketing strategies.
  • Identify trends, track industry benchmarks, and adapt strategies accordingly to stay ahead of the competition.

• Individually and with Managers, ensure understanding and engagement with vision, purpose, and strategic and stakeholder considerations at Manager and Team levels.
• Demonstrate advanced levels of competence in leadership capabilities required of the position.
• Engage, support, motivate and develop capability and potential in others.
• Attract, retain, and develop talent to complement Blueberry’s values and behaviours.
• Reward and recognise good performance aligned to Blueberry’s values and goals and manage poor performance in a timely manner.
• Be an ambassador for Blueberry in the market; promote our interests and reputation.
• Follow our policies, procedures, and code of Ethics and Conduct.
• Protect our confidential information and intellectual property.
• Play an active role in your safety and the safety of others around you.
• Inspire confidence and urgency within the department and across the team for the delivery of timely, high-quality service to internal and external customers.
• Foster a culture of continuous improvement.
• Continuously drive agility and flexibility in responding to market and industry changes.

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Hands-On Experience:
  • 3+ years of extensive experience executing Google Ads campaigns (Search, Display, Video) and Meta Ads campaigns (Facebook/Instagram) with a proven track record of driving ROI and optimising for KPIs such as CPC, CPL, CPA, and overall campaign efficiency.

• Advanced Reporting & Analytical Skills:
  • Strong experience with campaign performance reporting, analysis, and data interpretation to optimise performance and improve ROI.
• Optimisation Expertise:
  • Highly skilled in campaign optimisation across all stages, including bidding strategies, audience segmentation, creative A/B testing, and adjusting strategies based on real-time data insights.

Nice-to-Have Skills & Experience:

• Industry-Specific Experience:
  • Experience running performance marketing campaigns in complex, highly-regulated industries such as financial services or gaming.
• Programmatic & Native Content:
  • Experience with programmatic advertising and native content campaigns, including working with platforms like Outbrain, Taboola, etc.
• Experience with Other Platforms:
  • Experience in running ads or campaigns on social platforms beyond Google and Meta, such as Reddit, Twitter, or other emerging platforms.