Where

Personal Brand And Content Specialist

JTPM Group
Melbourne Full-day Full-time

Description:

About Us

We're a brand-new agency specialising in personal branding, proudly connected to an award-winning agency within a larger group of businesses. We provide full-service personal branding marketing dedicated to helping entrepreneurs, executives, and thought leaders build and amplify their personal brands. We aim to craft compelling narratives, position our clients as industry authorities, and create impactful content that drives engagement and growth.

The Role

We are seeking a Personal Brand & Content Specialist to develop and execute strategic content that enhances our clients’ online presence. This role involves creating high-quality, engaging content across various platforms, including LinkedIn, personal websites, blogs, and social media. The ideal candidate is a creative storyteller, strategic thinker, and skilled content creator who understands how to build and maintain a strong personal brand.

Key Responsibilities

  • Develop and implement content strategies tailored to clients’ brand identity and goals.
  • Craft compelling LinkedIn posts, blog articles, newsletters, and social media content that resonate with target audiences.
  • Conduct interviews and research to develop authentic personal brand narratives.
  • Manage and optimise content calendars to ensure consistent brand messaging and engagement.
  • Work closely with designers, videographers, and other creatives to produce multimedia content.
  • Monitor trends and insights in personal branding, social media, and industry-related topics.
  • Analyse content performance and refine strategies based on data-driven insights.
  • Provide thought leadership and best practices on personal brand growth and content marketing.

Skills & Qualifications

  • Proven experience in content marketing, personal branding, or social media management.
  • Exceptional writing, editing, and storytelling skills.
  • Strong understanding of LinkedIn, Instagram, Twitter, and other relevant platforms.
  • Ability to create engaging, value-driven content that positions clients as industry leaders.
  • Experience in SEO, content analytics, and performance tracking is a plus.
  • Excellent communication and collaboration skills.
  • Highly organised with the ability to manage multiple projects simultaneously.

Why Join Us?

  • Work with high-profile entrepreneurs and industry leaders.
  • Be part of a fast-growing marketing agency specialising in personal branding.
  • Flexible work arrangements (remote/hybrid options available).
  • Opportunity to shape the future of personal branding and content marketing.
  • If you’re passionate about storytelling, content creation, and building influential personal brands, we’d love to hear from you!

How to apply?

Apply now with your resume, portfolio, and a few examples of your work.

Application closes 23 March 2025.

25 Mar 2025;   from: uworkin.com

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