Description:
Lifely* is a dynamic and growing company passionate about delivering exceptional customer experiences and innovative solutions.We are seeking a talented and results-driven Email Marketing Specialist to join our team and elevate our email marketing efforts to the next level.
Role OverviewAs our Email Marketing Specialist, you will be responsible for designing, implementing, and optimizing email campaigns that engage our customers and align with our brand’s voice. You’ll leverage your expertise in Klaviyo and email marketing strategies to build customer loyalty, increase repeat purchases, and maximize revenue.
Key ResponsibilitiesDevelop and execute email marketing campaigns to support sales, product launches, promotions, and customer retention initiatives.Design and manage automation workflows in Klaviyo, including welcome sequences, cart abandonment, post-purchase, and re-engagement campaigns.Collaborate with design and content teams to create visually appealing and on-brand email templates.Segment audiences based on purchase history, browsing behavior, and other key data points to deliver personalized and targeted campaigns.Analyze campaign performance (open rates, click-through rates, conversion rates, and ROI) and implement data-driven improvements.Conduct A/B tests to optimize email subject lines, designs, and content for better engagement.Ensure email content reflects the tone, style, and values of our brand while showcasing our furniture collections.Stay informed about trends in email marketing and e-commerce to keep strategies fresh and innovative.Maintain compliance with GDPR, CAN-SPAM, and other email regulations to protect deliverability and brand reputation.
RequirementsProven experience in email marketing, preferably in the e-commerce or home/lifestyle industry.Expertise in Klaviyo and its features, including segmentation, automation, and reporting.A strong understanding of email marketing best practices, trends, and analytics.Creative flair with excellent written communication skills to craft compelling and on-brand email copy.Proficiency in data analysis and the ability to translate insights into actionable strategies.Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce, or similar) and their integration with Klaviyo.Detail-oriented, organized, and able to manage multiple campaigns simultaneously.Passion for furniture, home design, or creating inviting spaces is a plus.
25 Mar 2025;
from:
uworkin.com