Description:
This is a SEO Specialist role with one of the leading companies in AU right now -- Xero -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the takes off.
More About the Role at Xero
**How you'll make an impact** The SEO team is responsible for the organic growth expansion of Xero.com across all search engines. SEO is a key growth channel for Xero, attracting millions of sessions a month. In this role, youʼll contribute to the long term expansion of free traffic, and the successful acquisition for new Org & Partner subscriptions driven by the channel. Leveraging a combination of content optimisation, new content creation and internal linking tactics youʼll drive predictable long term impact by delivering high quality content to users on Google and beyond. **What you'll do** • Working closely with the SEO Manager, you’ll help deliver our SEO strategy by: • Creating and optimising SEO content briefs using best practices. • Conducting SEO deep dives to diagnose issues and recommend actions. • Supporting onsite and offsite link-building activities. • Reviewing SEO content to ensure it meets Xero standards. • Managing content updates and on-page optimisations in our CMS. • Identifying opportunities to improve SEO effectiveness and efficiency. • Using Google Analytics and SEO tools to generate insights and recommendations. • Leading and supporting ad-hoc SEO projects. **What You’ll Bring** • Strong understanding of SEO, particularly content optimisation. • Experience working with a CMS • Proficiency in SEO tools, Google Analytics, and Search Console. • A curious mindset with a passion for learning and experimentation. • Effective communicator especially in written form with experience creating briefs & outlines for SEO content
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