Social Media Manager

Description:

Mable is an online platform connecting Australians looking for disability and aged care support to independent support workers. Since 2014, we’ve been helping our community live their kind of independence, and today we’re one of Australia's largest and fastest growing healthtech platforms.
We have been recognised in AFR’s Fast 100 list, Deloitte’s Tech Fast 50, and won the Australian Growth & Australian Technology Growth Company of the Year Award in 2020! So don’t miss your opportunity to join a thriving scale-up and deliver change to Australia’s care and support sector.
As our Social Media Manager, you will be responsible for developing content, campaigns and social strategy that engage and influence our audiences across aged care and disability support. With a focus on the Mable brand, you’ll also lend your expertise to build social strategies for our group of brands, including Homemade, Attain healthtech, and service lines of the Mable brand.
This awesome opportunity is best suited to someone who is comfortable managing stakeholders, content creation (both hands-on and working with agencies) and has best-in-class skills for content amplification and engagement.
Reporting to and working closely with the Senior Brand Manager, you’ll be responsible for building and engaging with our community across Australia, including sourcing community stories and creators that we can showcase to the world. Through owning our social media strategy, the successful candidate will be critical to the overall success of the Marketing team through the ability to manage key campaigns, measure performance and provide insights that contribute to continual optimisation in order to drive brand health, perceptions, customer acquisition and engagement.What you'll do

• Strategy Development: Continued development and implementation of comprehensive social media strategies aligned with our overall marketing goals and target audiences to increase brand awareness, consideration and conversion rates.
• Social Direction: You will be responsible for developing a social playbook that defines how our brands come to life through content and creative on socials: Meta, Linked In, Youtube and TikTok.
• Developing strategic approaches to support Mable service lines and other brands across the Attain Healthtech group. For example; Homemade, Business Solutions by Mable, Mable Direct.
• Campaign and Creative Strategy: Play a pivotal role in the Brand Experience team in ideating campaigns, product launches, legislative changes and creative approaches across the suite of brand channels.
• Content Creation: Research content and case studies, produce and edit content, copywriting and scheduling. Work collaboratively with our internal creative studio on broader campaigns.
• Manage creator collaborations: From researching, to outreach, briefing and providing support throughout content creation.
• Management: Manage and inspire a Social Media Specialist, who moderates content and engages our community.
• Manage organic boosting to meet engagement and reach objectives, alongside our internal performance team.
• Collaborate with the performance team to ensure that both organic and paid social is cohesive, and on brand.
• Ensure best practice application across social channels, with ability to flex to varying audiences; government and corporate, Mable clients and independent support workers.
• Collaborate with the Head of Government and Stakeholder Relations and Senior Manager PR and Communications Manager to grow LinkedIn.
• Lead/ Support on agency collaborations as needed.
• Analytics and reporting: Monitor and analyse key social media metrics, including engagement, reach, and conversion rates, using analytics tools (we use Sprout and GA). Provide regular reports and actionable insights to the marketing team and wider business to optimise performance.
• Stay Updated: Be across the latest trends and best practices in social media and recommend innovative strategies and creators to evolve our social media presence and performance.

What we are looking for

• 5+ years experience in social media management, industry experience is preferable, but not required. Demonstrable success in developing and implementing effective social media strategies and campaigns.
• Exceptional written and verbal communication skills with a keen eye for detail. Ability to craft compelling and engaging content that aligns with our brand and resonates with our audience.
• In-depth knowledge and understanding of various social media platforms, including Facebook, Instagram, LinkedIn and TikTok. Familiarity with social media management tools and analytics platforms.
• Strong creativity and innovation skills to develop unique and attention-grabbing social media content ideas.
• Experience in social media community management and garnering positive conversations.
• Proficient in analysing social media metrics and leveraging insights to optimise strategies and achieve business goals. Familiarity with social media analytics tools and reporting.
• Excellent time management skills to manage multiple social media platforms, campaigns, and tasks simultaneously. Ability to meet deadlines and deliver high-quality work in a fast-paced environment.
• Team Player: proven ability to collaborate effectively with cross-functional teams and stakeholders. Positive attitude, flexibility, and willingness to contribute to the overall success of the marketing team.

Our Values
We’re Switched On We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Our Benefits
Power your career ⚡️ Learn from industry experts, experienced leaders, and on-the-job opportunities.
Work away Get a creative boost working overseas for 4 weeks in a rolling 12-month period.
Access parental leave Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility We’re a hybrid workplace, balancing time in the office with remote work.
Hybrid set up allowance ️ Create your perfect home office setup! Whether it’s a comfy chair, a second screen, or faster Wi-Fi, we support you in making your home office more comfortable.
Take a floating public holiday Acknowledge a significant day your way with family and friends.
Be rewarded Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
Get paid to take a break ️ Get one extra paid leave day per quarter for what makes you happy.
Inclusion at Mable
Mable is an equal opportunity employer. We find excellence in diversity and are committed to creating an inclusive environment for all employees and candidates.
People with lived experience of disability or personal experience with the aged care system are strongly encouraged to apply.
We take pride in highlighting our dedication to our policies, fostering flexible work arrangements and championing inclusive practices for women in tech.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes’, we strongly encourage you to apply nonetheless. We value diversity across experience and you might well bring something to the Mablehood we are looking for!
We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant.
Where to find us online Careers Page - https://bit.ly/3Mz8Ym1 Glassdoor - https://bit.ly/3z0K328 YouTube - https://bit.ly/34L7DlP Instagram - https://bit.ly/3pgAOXk Facebook - https://bit.ly/3ic6LhQ LinkedIn - https://bit.ly/3ie6Q4U