Description:
- Strong on strategy and execution via agencies
- Lead generation via Paid averts and effective SEO
- Large projects are on the horizon for the rest of 2025
What is in it for you?
- Develop and deliver best-in-class digital lead generation activities
- Fast pace and "Get Things Done" marketing team!
- Flexible working
- Work with a very smart Marketing Director who loves numbers and analytics
- Exciting new projects underway - work with global HQ
- The opportunity to take on more responsibility as the business grows
- The marketing budget is growing in size, not shrinking!
The company
Globally, this organisation holds a leadership position in its markets of operation and is seeking to establish a similar position in Australia. This can result in building your career at speed, while integrating other businesses and their digital marketing assets.
You'll be working for a business that is predominantly B2B and 20% B2C. The business has significant growth ambitions and is growing rapidly - it has almost doubled in size in the last 12 months and aims to double again in the next 12 to 24 months.
Your responsibilities...
- Excellence in lead generation initiatives - in particular, paid media; Google, LinkedIn and Facebook (with budgets ramping up)
- Drive top-of-the-funnel lead generation activities and draw potential customers through to purchase
- Strategy and delivery of digital marketing, covering website, SEO, SEM and integration with CRM
- Briefing agencies for effective execution
- Integrated launch and go-to-market campaigns
- Reporting, analysis and ensuring a solid return on investment, along with budget management
Your skills and experience...
- Digital marketing with a key focus on SEO, paid media and lead generation activities
- Strong analytical skills ; you are very comfortable diving into the analytics to build and tweak your digital marketing strategy
- Organisation and time management - This is a busy marketing department
- Presentation and communication skills to discuss your activities with other cross-functional teams
- Able to build a business case for budget spending and timelines for digital marketing execution
- Ideally, B2B digital marketing experience
30 Mar 2025;
from:
uworkin.com