Description:
Hi! We’re Lemon Tree, a strategic brand & marketing agency based in Miami on the Gold Coast.
We’re a team of purposeful, impactful creatives and digital marketers who love to collaborate to deliver exceptional results for our clients.
We’re looking for an experienced Digital Advertising Specialist to join our close-knit team. This role is SEM & SEO leaning, but not limited if you have a wider set of skills.
What You’ll Be Doing
As part of our digital team, you'll be responsible for developing, implementing, optimising, and reporting on Google ads and Meta ad campaigns. You'll work across a variety of industries—including e-commerce, professional services, hospitality, and B2B—helping clients achieve their marketing goals through strategic digital advertising.
This role requires expertise in Google and Meta advertising platforms, along with a strong understanding of SEO best practices.
-
Plan, build, and manage high-performing campaigns across Google Search, Display, Shopping, YouTube, Bing, and programmatic networks
-
Create and optimise social media advertising campaigns on Facebook and Instagram
-
Conduct detailed audits to identify opportunities for performance improvements
-
Develop and present digital marketing strategies to clients
-
Implement A/B testing to optimise ad copy, targeting, and landing pages
-
Set up and manage tracking using Google Tag Manager, GA4, and Meta Pixel to ensure accurate performance measurement
-
Analyse data and performance metrics to provide actionable insights and regular reports
-
Stay ahead of industry trends and emerging advertising technologies
-
Work collaboratively with designers, developers, and account managers to align paid campaigns with broader marketing initiatives
-
Provide internal guidance on best practices for Google and Meta advertising
About You
-
Minimum 3 years of experience managing digital ad campaigns on Google Ads and Meta Ads
-
SEO knowledge and experience in optimising websites to improve organic rankings
-
Strong copywriting skills to craft compelling ad copy
-
Technical expertise in campaign tracking, including Google Tag Manager, GA4, and Meta Pixel
-
Analytical mindset with the ability to interpret data and drive actionable decisions
-
Excellent communication and time management skills
-
Collaborative approach with a strong work ethic and eagerness to keep learning
Bonus points
-
Google Partner Certification
-
Programmatic buying experience
-
Experience working with WordPress, WooCommerce & Shopify
About Lemon Tree
Since 2012, our core service has been providing businesses with a complete marketing solution, from marketing and brand strategy to execution of tactical marketing plans for our clients.
We work as a collaborative team to deliver exceptional results and always have fun doing it.
The best way to describe us is that we take our work seriously, but not ourselves. We enjoy a good laugh, and the occasional extracurricular activity and work hard to preserve the culture we've created.
The Perks
Excellent outcomes rely on great people doing great work together. We love our people to love their jobs. As a valued part of our team, you can expect to:
-
Enjoy rewarding salary packages, annual salary reviews and performance rewards.
-
Flexible working from home and in-office start/finish schedule
-
Quarterly team-building activities (think axe throwing, island hopping, barefoot bowls)
-
Yearly professional development budget
-
Take the day off on your birthday
-
Two massages per year @WhiteStoneMassage
-
Live it up in our awesome location in Miami
-
Friday early knock-off
-
Snacks and more…
Join Lemon Tree as a Digital Advertising Specialist! Drive impactful digital campaigns in a dynamic and collaborative agency environment.
Apply via Seek with your resume and cover letter.
A word of advice: Avoid using templated cover letters or copy-pasting from ChatGPT, instead show us your creative flair and let us know why you believe you’re the best person for this role.
Applications without cover letters or applications provided outside of Seek will not be considered.
Applications must have a cover letter to be considered.