Content Coordinator

Description:

Hi! We’re Go-To, and we’ve been looking for you.

A little bit about us – we love skin care and think we’re pretty good at making it. Our specialty is uncomplicated skincare that your skin is going to love.

We’re looking for a full-time Content Coordinator to join our best-in-class content team. Reporting to the Group Content Manager, you’ll help bring Go-To to life across social creating fun, engaging, and educational content that makes skincare feel easy (and entertaining). You’ll be responsible for planning, scheduling, coordinating, and engaging with our Go-To community. You’ll also have excellent taste in snacks.

Key Responsibilities Include

• Bring Go-To, Gro-To, and Bro-To to life on social by creating fun, engaging content across Instagram, Facebook, TikTok, and YouTube.
• Plan, film, edit, and post Stories, memes, and short-form videos that keep our audience entertained (and educated).
• Keep our social presence fresh, updating banners, repurposing content, and ensuring we show up consistently across all platforms.
• Track performance with UTM links and reports to see what’s working (and what’s not).
• Be the voice of Go-To across social, jumping into comments, DMs, and groups to chat, educate, and support.
• Work with our Brand Education Lead to share skincare smarts and answer all the big (and little) questions.
• Keep our brand besties close, engaging with ambassadors, influencers, and brand allies to strengthen relationships.
• Help execute influencer and gifting strategies, making sure the right people get the right products at the right time.
• Assist in campaign planning, briefing, tracking, and reporting to ensure our influencer partnerships deliver.
• Stay on top of emerging talent, scouting new faces to champion Go-To.
• Keep tabs on influencer activity, social mentions, and community engagement, sharing key takeaways with the team.
  
  

Key Attributes Required

• Love writing, correct grammar, and rolling your eyes at misplaced apostrophes.
• Have strong organisational skills and can manage multiple projects at once.
• Are highly adaptable and quick to learn new systems and tools.
• Professional qualifications are preferred along with demonstrated social media experience and knowledge.
• Have demonstrated online community building experience.
• Have technical understanding and can pick up new things easily.
• Are proactive, solutions-focused, and thrive in a fast-paced environment.
• Love Go-To. Obviously. And cake.
  
  

The Important Bits: This is a full-time role based in Sydney, with a flexible WFH policy. Salary is TBD depending on experience.

At Go-To, we make things fun that have no right to be. We’re a small but growing company that values creativity, cleverness, collaboration, and culture. We love fun parties, full biscuit tins, flexibility, and a healthy work-life balance. And yes, we also like the colour peach – in moderation. We don’t consider race, religion, colour, national origin, age, gender, disability, marital status, or your feelings about pineapple on pizza when recruiting.

Be sure to include a cover letter telling us about you and answering;

• Your favourite social media account and why?
• Share your personal or a professional social media account
• Your favourite Go-To post and why.
  
  

Does this sound like you? We hope so!

Apply now.