Description:
About The JobJoin us at Danone , where your work makes a real difference in people's lives and promotes a healthier world. As a global leader with a health-focused portfolio, we are driven by our mission to bring health through food to as many people as possible . Our culture values purpose, innovation, sustainability, and community, guided by humanism, openness, enthusiasm, and proximity. Proudly B Corp certified , we are reshaping the future of food with every delicious and nutritious product we create.
About The Job
We are seeking a strategic leader to drive our digital and media strategy as Head of Digital and Media . Reporting to the Director of Healthcare Nutrition ANZ, you will inspire new digital approaches, shape Consumer Experience, and drive strategic planning in Early Life and Medical Nutrition. In this permanent role, you will translate our commercial strategy into a dynamic digital roadmap, leverage global capabilities for growth, execute strategies to maximize brand performance, and lead team development.
Your responsibilities will include (but are not limited to)
- Strategy Development & Thought Leadership Shape and drive the ANZ Digital and Media Strategic Plan, prioritising the needs of consumers and healthcare professionals. Develop cutting-edge media strategies (paid, social, search) and pioneer thought leadership in digital health innovations.
- Team Leadership and Culture Lead a high-performance digital and media team, fostering a strong team culture to enhance business performance, drive commercial growth, and empower people.
- Change Management Champion change by leveraging external, global internal best practices and expert insights, demonstrating the value of digital and media to business leaders. You will role model an agile test-and-learn approach for the team and the broader business.
- Executional Excellence Lead and mobilise the Digital and Media team along with agency partners to execute brand strategies with excellence. Foster an agile mindset to achieve company objectives while embedding core digital capabilities across all functions, ensuring proficiency in fundamentals and future digital trends.
- Commercial Delivery Own the Digital and Media Experience P&L, conducting frequent analyses. Oversee media campaign execution to ensure optimal performance and maximise ROI. You will develop, lead and animate a strong overview of digital metrics across the business.
- Stakeholder Engagement Engage key stakeholders to secure buy-in for strategic plans and influence the global digital strategy through shared learnings and best practice
- Data & Tech Leadership Oversee First Party Data (1PD) within Topline and Digital domains, ensuring continuous acquisition through ecosystem and value exchange. Manage data with privacy, consent, security, and governance within the Danone ecosystem. Champion global platforms locally, influencing stakeholders at global, regional, and local levels.
You are a visionary leader in digital transformation , known for crafting groundbreaking strategies that redefine brand engagement. Your self-motivation and independence drive success in dynamic environments, where you excel in navigating complex stakeholder landscapes. Adaptable and strategic, you turn challenges into opportunities, consistently pushing the boundaries of digital innovation. Your passion for cutting-edge technology and continuous learning fuels your commitment to excellence, making you a catalyst for organizational growth and success.
Ideally, you will have
- 10+ years of experience in digital marketing/media strategy, including 3+ years in leadership roles.
- Experience in FMCG, consumer healthcare, agency, or any regulated environment preferred.
- Strong leadership, communication, and strategic thinking skills.
- Ability to transition seamlessly from strategy to execution, effectively prioritising and aligning team resources.
- Proven experience in team management and exceptional stakeholder engagement
- Demonstrated commercial acumen with a strong understanding of P&L analysis.
- Expertise in customer value journey mapping, paid media, social media, SEO, SEM, community management, website personalisation (AEM), and CRM platforms (SFMC) and other analytical tools.
- Degree in business/commerce, with proven education in digital marketing preferred
- An innovative mindset with the resilience to bring vision to life.
WE OFFER
We truly value our Danoners and strive to make their experience exceptional by creating a positive and fulfilling environment for everyone. Our unique benefits are designed to enhance the lives and provide genuine value.
- A high-performing, collaborative team culture
- Flexible Hybrid working
- Thank Danone it’s Friday! 3pm finishes every Friday.
- Diverse and inclusive work environment
- Personalised learning opportunities to set you up for success
- Competitive Total Reward package including
- Health, Life and salary continuance insurance
- 26 weeks gender-neutral paid parental leave
- Employee Share Subscription Plan after 12 months of service
- Performance related incentives and annual reviews
If this opportunity resonates with you and you’re eager to shape and define this role, then go ahead and seize the moment . Click on the APPLY button and share your resume with us.
More About Us
At Danone, we inspire healthier and more sustainable eating and drinking practices, aligned with our vision "One Planet. One Health." We operate in four business lines Essential Dairy and Plant-Based Products , Waters , Early Life Nutrition , and Medical Nutrition . Headquartered in France, we have offices in 55 countries and our products are sold in over 120 markets . With over a century of history, we own renowned brands like YoPro , Activia , Aptamil , and Karicare .
Danone ANZ focuses on dairy and specialized nutrition products for infants and adults. We are proud to be awarded the Great Place to Work accreditation for ANZ in 2024, featuring as one of Australia’s top places to work .
Diversity, Equity and Inclusion (DEI)
We proudly affirm that we are an Equal Employment Opportunity employer, and our ambition is to foster an INCLUSIVE&DIVERSE workplace where all Danoners can bring their uniqueness to contribute to business results. Our commitment to DEI ensures that all qualified individuals receive fair consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, and disability at our company.
1 Apr 2025;
from:
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