Description:
- Bright and modern office in Melbourne CBD, with a hybrid-work model
- Contribute to helping people across Victoria enjoy better health and wellbeing
- Lead a dynamic team within an inclusive workplace
VicHealth welcomes and values applications from candidates who are of Aboriginal and Torres Strait Islander descent, candidates with culturally diverse backgrounds, candidates with disability and those from the LGBTQIA+ community. We are committed to making reasonable adjustments to ensure a safe and healthy working environment.
About the role:
Located within the Social Marketing & Communications (SM&C) Group, the Manager, Digital Marketing has a close working relationship with the Executive Manager, SM&C, and the broader SM&C Group.
The Manager is expected to develop and nurture excellent relationships across the organisation and with key external stakeholders, including staff in government departments and agencies.
Key responsibilities:
- Leading the digital marketing strategy and execution to enhance audience engagement, positioning, and message effectiveness
- Leading the strategic direction of digital assets, media buy, content marketing, search and audience engagement strategies to ensure alignment with VicHealth's overarching health promotion objectives
- Leading email marketing, blog and search activity including providing strategic direction, resource allocation, day to day management and reporting
- Leading the media buy strategy and execution for brand and campaigns including day to day management and reporting
- Leading people, capability development, and a high-performance culture within the team
About you:
We're looking for someone who has outstanding stakeholder management skills, with the ability to collaborate and influence across various teams, and represent VicHealth in a professional manner with all stakeholders; and strong problem-solving skills, with a proactive and results-oriented approach.
Qualifications and experience:
- Tertiary qualifications in Digital Communications, Marketing or similar area
- Strong demonstrable experience in digital marketing leadership
- Strong people management skills
- Demonstrated ability to translate strategic objectives into effective digital marketing strategies
- Experience working within the communications, public health, community or government sectors is preferred
Closing Date: Tuesday 15 April 2025
Unit: Social Marketing and Communications
Tenure: Full-time, fixed-term (12 months)
Classification: VicHealth Grade E
Remuneration: From $132,061 per annum (plus superannuation)
Perks and benefits:
- Hybrid-work model
- $3,000 towards professional development each year
- Employee Assistance Program
How to apply:
Applications must include a cover letter and a current resume. The cover letter must include why the applicant feels they are suitable for the position, and also address the Key Selection Criteria from the Position Description.
Please refer to the position description attached to view the associated qualifications and experience associated with the position.
You may be required to undertake a Police Check and Working with Children check.
For further information about the role, please reach out Brea Pape, People & Culture Business Partner, at recruitment@vichealth.vic.gov.au or 03 9667 1341.
VicHealth acknowledges the support of the Victorian Government