Digital Marketing Specialist

Description:

Location: Club Menangle

Reports to: GM Marketing

Are you a dynamic, data-driven marketing professional with a passion for creating engaging content and executing successful campaigns? Join the team at Club Menangle, an iconic venue for world-class racing and hospitality, as our Digital Marketing Specialist.

Role Purpose

In this role, you will oversee key communication channels, curate engaging content, and collaborate with media agencies and suppliers to achieve Club Menangle’s marketing objectives. You’ll play a crucial role in driving our marketing campaigns across feature racing seasons, hospitality, and events.

Key Responsibilities

• Support the GM Marketing in coordinating marketing campaigns for major events and hospitality offerings.
• Work closely with key stakeholders across racing, hospitality, and broader marketing teams to create and implement marketing plans.
• Manage Club Menangle’s website, ensuring it’s updated with relevant content and delivering detailed reports on performance.
• Curate and create engaging visual and written marketing content that embodies Club Menangle’s brand.
• Design and implement targeted email marketing campaigns, track effectiveness, and optimize results.
• Foster relationships with media agencies and local media outlets, supporting both print and digital advertising efforts.
• Oversee campaign budgets as allocated by the GM Marketing.
• Collaborate with the wider marketing team to foster a positive, supportive working environment.
  
  

Skills And Experience

• 4+ years of experience in digital marketing, campaign management, and social media management.
• Experience with website content management systems (CMS).
• Proficient in using analytics tools like Google Analytics and CRM systems to drive data-driven decision-making.
• Strong graphic design skills with proficiency in software such as Canva.
• Extensive understanding of email marketing platforms and campaign execution.
• Detail-oriented with a focus on high-quality marketing materials and communications.
• Exceptional written and verbal communication skills.
• Excellent organizational and planning abilities.
• Ability to thrive in a fast-paced environment.
• Photography and videography skills are a plus.
  
  

Knowledge/Education

• Degree in Marketing, Business, or similar field, or equivalent practical experience.
• Competency in digital marketing strategies, CMS, EDM, CRM, and social media management.
• Graphic design expertise is highly preferred.
  
  

Why Join Us?

At Club Menangle, we pride ourselves on being a leading venue that brings together world-class racing, hospitality, and events. As a Digital Marketing Specialist, you'll be at the forefront of our marketing efforts, helping to shape and enhance our brand presence.

We are looking for someone who is passionate about marketing, eager to take initiative, and ready to work in a collaborative team environment.

Ready to make an impact? Please apply by sending your resume and cover letter to careers@clubmenangle.com.au detailing why you would be the perfect fit for this role. We look forward to reviewing your application!