Description:
About Us
Blue Fish Imports was established with the goal of igniting a passion for fishing across Australia, striving to offer the ultimate experience by introducing technologically advanced designs and encouraging more frequent angling activities. As an Australian-owned entity, we pride ourselves on over 16 years of designing superior, market-leading fishing products. Our vision includes expanding our range with innovative brands and products.
About the Role
The Graphic Design position represents a unique opportunity to leave your mark within our company. Supported by a Product Growth team and external Marketing Lead, external Media Management company —who all value collaboration and strive for excellence—you will take charge of transforming our external content design. This includes advertising, branding, packaging, and website design. You will craft the visual identity for our consumer marketing materials across various platforms, aiming to captivate our customers, clients, and business partners to foster rapid growth.
Responsibilities:
- Establish and/or maintain identity and tone for 5+ brands.
- Work closely with marketing team to develop creative for impactful, results driven campaigns across all media channels.
- Ensure consistency of each brand's visual identity in all external communications.
- Develop/design templates for social media, web and email.
- Assist the product development team in creating innovative design features and packaging.
- Organise, manage, and maintain our extensive library of creative assets.
- Edit and optimize lifestyle images produced by our in-house studio team.
- Contribute to the development of brand guidelines and editorial style guides.
Must-haves:
- 3+ Years experience in a design role.
- Talent for visual storytelling.
- In-depth knowledge of colour theory.
- Expertise in establishing font hierarchy.
- Strong grasp of design principles.
- Proficient in typography.
- Experience in designing for print.
- Mastery of Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.
- Strong understanding of branding strategy
- Highly organized and process-oriented, with strong design and production problem-solving skills.
- Extensive portfolio of previous work ready to present.
- Superior written and verbals skills.
Bonus Skills:
· Basic photography skills
· Experience in the fishing industry.
· Artistic flair that sets you apart.
· A thirst for continuous growth and improvement
· Sound understanding of copywriting.
If you don’t meet every requirement, we still encourage you to apply. At Blue Fish Imports, we value diversity and seek creative, open-minded individuals who can bring unique skills to our team.
Why join us?
· We pride ourselves on fostering a fast-paced collaborative environment where all ideas can be heard.
- · You will have the chance to work with a wide variety of brands and campaigns.