Head Of Brand And Marketing

Description:

The Australian National Maritime Museum is seeking a highly experienced and motivated Brand & Marketing Manager to join our team in this full-time, ongoing Executive Level 2
As one of Sydney's most visited museums, the Australian National Maritime Museum shares our national maritime story across Australia and the world, online, onsite and through research, presentations and travelling exhibitions, and provides must-visit museum experiences that delight and inspire.
We connect our visitors with the oceans and waterways that are the heartbeat of who we are. From deep time to modern Australian and beyond, we explore our past, our present and future as an island nation shaped by sea, offering a sustainable and cohesive vision for the future.
The Museum welcomes over 2.5 million local, interstate and international visitors annually, and is supported by a thriving and passionate staff, membership, volunteer and education base. Find out more at https://sea.museum.
The Role
The Head of Brand and Marketing develops and oversees the Museum's strategic and operational branding and marketing initiatives, aiming to elevate its brand and market positioning while driving onsite and online visitation
Reporting to the Deputy Director, the Head of Brand & Marketing is responsible for strategy, planning and managing operations and leading a team of four within the Museum's marketing and tourism sales department, as well as working closely with external partners and vendors to implement agreed strategies
The key duties of the position include
Key Responsibilities
• Lead, design, deliver and manage the brand, marketing and tourism strategy for the Museum. Lead the development of brand strategy and implementation, and art direction across all campaigns.
• Develop key team processes to enable optimal transition and positioning of the brand and marketing team across the Museum.
• Lead the identification, evaluation and development of customer segmentation, insights and value propositions (brand and demand) that optimise marketing outcomes.
• Enhance the reputation of the Museum for delivering first-class experiences to all audience types, working closely with all relevant sections of the Museum especially the digital and visitor experience teams.
• Assess lifecycle of products and develop and implement appropriate product marketing strategies.
• Develop and implement performance reporting for the management team and other internal governance bodies (e.g. Board of Directors, including external vendor reporting).
• Track and report on brand, marketing and tourism impact, expenditure against approved budget and return on investment.
• Access and if appropriate, drive adoption of new marketing techniques, technologies and platforms.
• Oversee all marketing communications (creative & content) for all owned, paid and earned media, leveraging digital and print media options.
• Foster a high-performance culture in the marketing team by providing clear goals and regular feedback. Provide mentoring and coaching support for team members to assist in their professional development and contribute to a positive and collaborative organisational culture across the Museum.
• Develop and lead our strategy to collect and evaluate visitor evaluation and feedback. Drive the implementation and organisation wide understanding of key customer service/feedback metrics including NPS.
• Lead creative and art direction across all campaigns and marketing strategies
Selection Criteria
1. Extensive brand, marketing and tourism experience at a senior organisational level in the cultural sector.
2. Strong commercial experience, lead generation and deep knowledge of digital marketing channels and strategies and
experience working with multi-functional teams.
3. Demonstrated experience in outcomes, metrics, strategic analysis and data driven decision making, working across marketing disciplines, particularly relationship marketing, operations, content
strategy and digital and social marketing.
4. Demonstrated skills in managing complex processes with multiple business owners.
5. Demonstrated experience leading, managing, developing and motivating a team with a variety of skill sets and
experience.