Description:
Ready to take your social media career to new heights?
At Virgin Australia, we’re passionate about creating memorable experiences — not just in the sky, but across every touchpoint. With a community of over 2 million followers across TikTok, Instagram, Facebook, X, and YouTube, we’re looking for a dynamic Social Media & Content Manager to help us elevate engagement, grow our audience, and deliver meaningful commercial outcomes for our brand and partners.
Reporting to the Head of PR & Social Media, you’ll be a trusted expert — leading the development of paid and organic content strategies, crafting compelling copy, overseeing vibrant community management, and providing strategic counsel to senior stakeholders. Your work will directly impact how customers connect with and choose Virgin Australia every day.
What you’ll be doing:
- Own and grow Virgin Australia’s social media presence across all major platforms
- Develop and execute paid and organic content strategies to drive brand love and commercial impact
- Lead and inspire a high-performing social media team
- Oversee community management to deliver an exceptional customer experience
- Partner with internal teams and external agencies to amplify campaigns and content
- Advise and collaborate with senior leaders to maximize ROI from social media initiatives
- Stay ahead of social media trends, continuously innovating to keep us at the forefront
You’ll be great in this role if you:
- Bring 8+ years of hands-on experience in social media and content strategy
- Have proven success building engaged audiences and delivering commercial results
- Thrive in a fast-paced, dynamic environment where no two days are the same
- Are a gifted storyteller with exceptional copywriting and editing skills
- Are a confident leader who builds strong relationships with both internal and external stakeholders
- Are deadline-driven, creative, and passionate about achieving best-in-class outcomes
- Have a deep understanding of current platforms, algorithms, and emerging trends
- Hold a degree in Communications (or a related field) and/or agency experience (preferred)
What you’ll get from us:
We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):
At Virgin Australia, we take pride in looking after our people. When you join us, you’ll enjoy:
- $1,000 worth of travel credits annually, plus heavily discounted flights for you and your loved ones
- Flexible work arrangements, including hybrid options
- Exclusive travel deals across insurance, car hire, accommodation, and global experiences
- Discounted Virgin Australia Lounge membership
- Perks across hospitality, tech, retail, beauty, and wellness
- Access to wellness support through our digital wellbeing platform and Employee Assistance Program
- Dress for Your Day – embrace flexibility and authenticity in how you show up
- Join a team that’s reshaping travel and creating unforgettable moments — every single day.
Equality rules:
We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.
Ready to apply? We’re ready to hear from you. Apply now.