Description:
Key Responsibilities:
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Drive innovation initiatives from early-stage concepts through to market launch, including performance tracking. -
Lead brand presence in major retailer reviews by shaping compelling product narratives and aligning closely with commercial teams. -
Identify and apply consumer and market insights to develop impactful campaigns and innovation strategies. -
Maintain strong knowledge of key market drivers, consumer behavior, regulatory updates, and competitor activity. -
Oversee digital brand strategy, including paid media, SEO/SEM, influencer activity, and eCommerce visibility. -
Manage end-to-end marketing execution-planning, media, retail presence, and creative development-alongside internal and agency partners. -
Optimize marketing spend to deliver against performance targets and ROI goals. -
Collaborate with global and regional teams to ensure local market needs are reflected in the broader innovation pipeline. -
Flexibly participate in critical meetings outside standard hours to advance business priorities. -
Support team development and contribute to a culture of high performance across the marketing function.
Requirements:
Ideal Candidate Profile:
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Proven success in digital-led brand building across social, search, KOLs, and eCommerce -
Strong commercial acumen with exposure to P&L, pricing, range reviews, and sales strategy -
6-9 years of marketing experience within a leading FMCG business in Australia -
Self-starter who thrives in a fast-paced, evolving environment -
Confident engaging with both senior leadership and customers, with strong influencing skills -
Sharp analytical skills with strong communication and presentation abilities -
Detail-oriented, organised, and able to manage multiple priorities -
Background in food or naturals-benefit categories a plus -
Full working rights in Australia (citizen or PR)
Conditions:
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Competitive remuneration package -
Hybrid work model: 3 days in the office, 2 days remote -
Clear career growth opportunities within the organisation
12 May 2025;
from:
michaelpage.com.au