Head Of Performance Marketing

Description:

Job Title: Head of Performance Marketing
Location: Banksmeadow, Sydney
We are seeking a strategic and hands-on Head of Performance Marketing to lead paid media efforts across key digital platforms. This role is critical to driving customer acquisition and shaping the growth of a fast-moving, data-driven brand.
Responsibilities

• Develop and optimise performance marketing strategies across Meta, Google, YouTube, TikTok, Klaviyo and more
• Own and improve key KPIs such as ROAS, CAC, and LTV
• Lead campaign creation, media buying, creative briefing, and performance analysis
• Manage paid media budgets and scale acquisition efforts
• Build dashboards and reporting tools using GA4, Looker Studio, etc.
• Drive testing across creatives, targeting, and user journeys
• Oversee internal team members and external agency partners
• Collaborate closely with Creative, eComm, Product and Email teams
• Stay informed on platform updates and industry trends

Qualifications

• 3–5 years in digital/performance marketing (ideally in DTC eComm)
• Strong experience with Meta Ads Manager, Google Ads, and analytics tools
• Confident with budget management, data analysis, and reporting
• Proven ability to drive measurable growth and lead teams
• A strategic thinker with a test-and-learn mindset
• Bonus: Experience with SQL or BI platforms

Benefits

• Opportunity to lead and shape a high-impact growth function
• Collaborative and fast-paced working environment
• Direct influence on company performance and trajectory

Think you're the right fit? Apply now – we'd love to hear from you.