Description:
We are seeking a strategic and data-driven CRM Manager to lead customer relationship management initiatives in Australia. This role will be responsible for developing and executing CRM strategies that enhance customer engagement, increase loyalty, and drive revenue growth. The ideal candidate will leverage data insights to personalise customer interactions, optimise retention campaigns, and improve overall customer lifetime value.
Client Details
Our client is a globally recognised name in the premium lifestyle sector, known for its commitment to quality, craftsmanship, and sophisticated designs. With a strong heritage and presence across multiple markets, they offer an aspirational product range and an exceptional customer experience. The company is dedicated to innovation, excellence, and fostering meaningful customer relationships across various channels.
Description
Key responsibilities:
- Develop and implement CRM strategies that enhance customer retention, engagement, and loyalty across all channels, including email, SMS, digital platforms, and omnichannel experiences.
- Manage the end-to-end customer lifecycle, from acquisition to retention and re-engagement.
- Lead segmentation strategies to ensure targeted and personalised customer communications.
- Oversee the execution of CRM campaigns, including email marketing, automation, and loyalty programs.
- Analyse customer data and insights to identify trends, opportunities, and areas for improvement.
- Work closely with marketing, e-commerce, retail, and data analytics teams to align CRM efforts with broader business objectives.
- Manage the CRM platform, ensuring data integrity, compliance with privacy regulations, and optimal system performance.
- Drive innovation in customer experience by leveraging emerging technologies and best practices in CRM, omnichannel engagement, and personalisation.
- Monitor and report on key CRM metrics, providing actionable recommendations to optimise performance.
Profile
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in CRM, customer engagement, or loyalty marketing, ideally within the luxury, fashion, or retail industries.
- Strong analytical skills with experience in data-driven marketing and segmentation strategies.
- Proficiency in CRM platforms, marketing automation tools, and customer data management.
- Experience working with email marketing platforms and customer journey mapping.
- Strong understanding of customer behaviour, lifecycle marketing, and personalisation techniques.
- Ability to manage multiple projects in a fast-paced environment with a strong attention to detail.
- Excellent communication, leadership, and stakeholder management skills.
- Knowledge of Australian privacy laws and data regulations.
Job Offer
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Be part of a globally recognised luxury brand with a strong heritage and vision.
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Work in a collaborative and dynamic environment with opportunities for professional growth.
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Enjoy competitive remuneration, staff discounts, and other employee benefits.
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Lead impactful CRM initiatives that directly enhance customer experiences and brand loyalty.
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Victoria Luxton on +61 2 8221 8118.