Description:
Key responsibilities:
- Develop and implement CRM strategies that enhance customer retention, engagement, and loyalty across all channels, including email, SMS, digital platforms, and omnichannel experiences.
- Manage the end-to-end customer lifecycle, from acquisition to retention and re-engagement.
- Lead segmentation strategies to ensure targeted and personalised customer communications.
- Oversee the execution of CRM campaigns, including email marketing, automation, and loyalty programs.
- Analyse customer data and insights to identify trends, opportunities, and areas for improvement.
- Work closely with marketing, e-commerce, retail, and data analytics teams to align CRM efforts with broader business objectives.
- Manage the CRM platform, ensuring data integrity, compliance with privacy regulations, and optimal system performance.
- Drive innovation in customer experience by leveraging emerging technologies and best practices in CRM, omnichannel engagement, and personalisation.
- Monitor and report on key CRM metrics, providing actionable recommendations to optimise performance.
Requirements:
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in CRM, customer engagement, or loyalty marketing, ideally within the luxury, fashion, or retail industries.
- Strong analytical skills with experience in data-driven marketing and segmentation strategies.
- Proficiency in CRM platforms, marketing automation tools, and customer data management.
- Experience working with email marketing platforms and customer journey mapping.
- Strong understanding of customer behaviour, lifecycle marketing, and personalisation techniques.
- Ability to manage multiple projects in a fast-paced environment with a strong attention to detail.
- Excellent communication, leadership, and stakeholder management skills.
- Knowledge of Australian privacy laws and data regulations.
Conditions:
-
Be part of a globally recognised luxury brand with a strong heritage and vision. -
Work in a collaborative and dynamic environment with opportunities for professional growth. -
Enjoy competitive remuneration, staff discounts, and other employee benefits. -
Lead impactful CRM initiatives that directly enhance customer experiences and brand loyalty.
21 Feb 2025;
from:
michaelpage.com.au