Where

Digital Marketing Assistant

NovitaDiamonds
Melbourne Full-day Full-time

Description:

About us

Novita Diamonds is the world’s leading lab grown diamond specialist with 15 showrooms across Australia, New Zealand, UK, Germany, Singapore, Hong Kong, Spain, South Korea, and Malaysia.

The business was founded in Australia and we have the largest range of certified, eco-friendly diamonds, and we are dedicated to providing our customers with high-quality jewellery that is ethically sourced, conflict-free, and jaw-droppingly gorgeous.

Novita Diamonds has a dynamic and supportive team culture and is proudly women owned and led, with over 80% of our team being female!

Job Summary

This is an exciting opportunity to play a pivotal role in the marketing team of Novita Diamonds, a global leader in innovative lab-grown diamond jewellery. This role offers diverse responsibilities across social media management, email marketing, e-commerce, analytics, and photography/videography. You will support and collaborate with the Marketing Manager to drive engagement and ensure consistency across campaigns, platforms, and regions.

About the Role

Key Responsibilities

1. Email Marketing & Automation

o Manage email campaigns using Mailchimp, including designing email templates (with HTML coding expertise).

o Segment audiences and personalise email content to maximise engagement and conversions.

o Analyse email performance and recommend improvements to optimise results.

2. Social Media & Content Creation

o Assist with planning, creating, and scheduling posts across platforms (Instagram, Facebook, TikTok, etc.).

o Develop engaging video and photo content for campaigns using tools like Canva and video editing software.

o Stay updated on social media trends to ensure content remains innovative and relevant.

o Monitor and interact with the online community by responding to comments and messages.

3. E-commerce Management

o Upload and optimise product photos, descriptions, and other assets across online platforms.

o Maintain branding consistency across websites in all regions.

4. Analytics & Reporting

o Track and analyse performance metrics across email, social media, and e-commerce channels.

o Prepare regular reports with actionable insights to improve ROI.

5. Localisation Support

o Coordinate translations and adapt content for international markets, ensuring cultural relevance.

6. Collaborative Support

o Work closely with the Marketing Manager to execute efficient and effective campaigns.

o Assist in brainstorming and implementing new campaign ideas.

o Provide administrative support as needed.

7. Photography and Videography

o Capture high-quality product photos and videos for use across social media, website, and marketing campaigns.

o Conceptualise and execute creative photoshoots, including product styling and lighting setup.

o Edit and optimise photo and video content to align with branding and platform requirements.

o Work collaboratively with the design and marketing team to produce visually compelling content that enhances the brand’s storytelling

Required Skills & Attributes

• Proficiency in photography and videography, including editing tools (e.g., Adobe Photoshop, Lightroom, Premiere Pro, or equivalent).

• Proficiency in Mailchimp and basic HTML coding.

• Strong knowledge of social media platforms, including Instagram, Facebook, TikTok, YouTube, and Pinterest.

• A creative mindset with a passion for content creation, particularly video and photo assets.

• Excellent English writing skills.

• Familiarity with e-commerce platforms like Shopify.

• Experience using Canva, Photoshop, and video editing tools such as CapCut.

• Strong organisational skills with the ability to multitask and manage multiple projects simultaneously.

• Bonus: Experience in the jewellery or luxury goods industry.

Additional Considerations

• Previous experience in photography, videography, email marketing, social media management, or e-commerce roles is highly advantageous.

• Prior experience in the jewellery industry or working with high-value products will be highly regarded.

• Please submit links to social media profiles or campaigns you have managed, as well as any portfolios showcasing your creative work.

• Applicants with content creation experience for high-value products will be prioritised.

How to Apply

At Novita Diamonds, we move quickly and continually review applications. If this role excites you, we’d love to hear from you.

Note: We do not accept CVs from recruitment agencies.

10 Mar 2025;   from: uworkin.com

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