Campaign Initiative Manager

Description:

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Department: AR Marketing Go To Market

Division: Australia Retail

Location: Melbourne

At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

As a Campaign Initiative Lead , you will be responsible for the Plus campaign team and campaign development from brief through to launch, including creative/media agency engagement and ongoing campaign performance reporting and optimisation.

You will also act as the key point of contact for all go-to-market assets and activity across capability areas, e.g., social media, media or creative. You will be responsible for ensuring high-quality outcomes at pace, along with building capability across the go-to-market function.

This role will involve interaction with the following stakeholder groups:

• Product / Proposition Marketing
• Agency Partners and internal ANZ Studio
• Go to market/Brand & Advertising wider team
• Market research and Insights
• Data
• Internal Communications team
• Product/Business units
• GM of Australia Marketing
• Media lead
• Strategy and Planning Lead & Manager

Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future while helping to build ours.

Role Type: 12 Month Fixed Term, Full Time (40 hrs/week)
Role Location: 833 Collins Street, Docklands VIC 3008

As a Campaign Initiative Manager, you are accountable for:

• Own delivery and quality assurance for Marketing Communications within the Plus area.
• Own the GTM planning and coordination of activities - including driving change, innovation transformation in how we drive cut through with customers, i.e., experimentation, gamification, influencers, etc.
• Commercial creativity – ensuring all marketing GTM activity is linked to commercial growth targets.
• Campaign strategy and lead media/channel planning.
• Develop complex multi-channel end-to-end campaign and initiatives strategies and campaign production.
• Act as marketing services expert across social, media, content, creative and production, responsible for the end-to-end delivery of complex campaigns.
• Oversee campaign asset production to support campaign delivery.
• Timely and successful execution of partnership initiatives across key verticals to maximise customer outcomes and commercial value.
• Ability to understand how to develop always-on content driven by analytics and data, dynamically curated and augmented by AI tools (driven by Personalisation Tribe).
• Customer experience that is data-driven and personalised, leveraging unified customer data across all interactions to allow for purposeful communications/campaigns/initiatives.

To grow and be successful in this role, you will ideally bring the following:

• Marketing Strategy: Ability to make organisational decisions on “where to play and how to win” – specifying goals, areas of focus and key initiatives and how ANZ will successfully deliver future customer and commercial outcomes.
• Go to Market planning: Ability to make specific choices and course of action developed by each function.
• Creative Development: Ability to apply knowledge within creative development which optimises the development and effectiveness of creative assets and overall delivery of creative led customer and commercial outcomes.
• Media Development: Ability to apply knowledge within media which maximises media execution, innovation and delivery of media led customer and commercial outcomes.
• Channel Marketing: Ability to apply deep specialist knowledge within ANZ B2B and B2C channels which maximises overall channel execution and innovation and delivery of channel led customer and commercial outcomes.
• Agency Management: Ability to partner with B2B and B2C agencies to build effective relationships, thereby enabling effective marketing solutions & shared business outcomes.
• Opportunity Scoping: Ability to ideate, develop and prioritise initiatives which will deliver the marketing and portfolio strategy, and their respective customer and commercial outcomes.
• Strategic Prioritisation: Ability to review a range of Business Case scoped initiatives; and assess these against organisational resources to prioritise those with the greatest customer and commercial benefit.
• Proposition Development: Ability to translate customer insights into a statement of promise describing the value our customers will receive across service, communication and product experiences, resulting in better customer and commercial outcomes.

You’re not expected to have 100% of these skills. At ANZ, a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.

From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.

But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.

We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.

At ANZ, you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you're a candidate with a disability or access requirement, and have an enquiry about the support provided, please let us know on your application or visit ANZ Accessibility and Inclusion Programs for alternate contact methods.

To find out more about working at ANZ, visit https://www.anz.com.au/careers. You can apply for this role by visiting ANZ Careers and searching for reference number 86873.