Campaign Marketing Manager

Description:

Company

For more than 20 years, people in Australia have placed their trust in Beyond Blue as a reliable source of mental health information, support, and hope.

We are one of Australia’s most well-known, trusted, and visited mental health organisations. We never take this for granted. With it comes a deep responsibility to listen, to understand people’s needs and aspirations, and to ensure they are at the heart of everything we do.

About this Position

We are building a high performing Brand and Marketing team with a culture of achievement, and accountability. We are looking for leaders who demonstrate a growth mindset, with curiosity to question the status quo, and who can lead their teams on a journey of continual improvement to deliver greater value for our community (users of our service) and donors (funders of our service), to improve mental health and make it easier for people to feel better earlier, get well and stay well.

As a leader in this team, the Campaign Marketing Manager is accountable for translating the Brand Strategy into a multi-channel organisation wide Communication Strategy, and planning, designing, and executing organisation wide marketing initiatives to enhance Beyond Blue’s brand equity and anchor us as Australia’s most trusted mental health brand.

The role

Support the transition to “Fewer, Bigger, Better” marketing initiatives by integrating the requirements of brand and key internal customers within campaigns for optimised efficiency.

Identify key messages that resonate with our target audiences meaningfully, effectively, and memorably, to drive desired behaviour change (think, feel, do).

Create contemporary, engaging content across channels to drive higher engagement at a lower production cost, including the safe adoption and use of emerging technologies.

Utilise the latest research techniques and A/B testing to optimise content prior to scaled deployment.

Lead the development and deployment of a sustainable and scalable Media Strategy, in collaboration with External Affairs to deliver identified messages to prioritised target audiences and create measurable change by deploying the right message in the right channel at the right time.

Set KPIs that evaluate results based on an ROI for the investment of all resources, to understand the total economic impact of our activities and to ensure we are driving the desired attitudinal and behaviour change in our target audience, to increase their knowledge, and engage the community in action to achieve their best possible mental health.

Champion marketing best practise and actively support an innovation mindset. Stay updated with industry trends and best practices and adopt the safe and responsible use of emerging technologies.

About you

To be successful you will hold a:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Extensive experience in senior leader roles in marketing or advertising and leading a high performing teams, change management and cross-functional collaboration.
• Extensive experience in translating and executing brand strategy, campaign development and execution across multiple channels
• Extensive experience and strong knowledge of digital and social marketing, using this in an innovative, forward thinking, human centred and inclusive way.
• A drive for continual improvement, experience in optimising campaigns for enhanced performance and evaluating integrated marketing campaigns
• Strong capability in building strong relationships with internal and external stakeholders, successfully negotiate and influence a variety of stakeholders.
• Skilled in overseeing multiple complex projects and ensuring that outcomes are delivered to a high level of quality, on time and on budget.
• Political astuteness and the ability to gauge the various and differing opinions and work collaboratively to achieve the organisational objectives.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills in producing high quality reports and discussion papers and making formal presentations.
• Proficiency in marketing software and tools, including Jira and Confluence, CRM systems, analytics platforms, and content management systems.

Why work for Beyond Blue

In return, at Beyond Blue, we offer a:

• Convenient location: Based centrally in Naarm (Melbourne CBD) with modern office facilities, close to public transport
• Workplace flexibility: Remote and hybrid working arrangements, part-time or job-sharing options available
• Purchased leave: Option available to purchase additional annual leave to suit your lifestyle needs
• Salary sacrifice packaging: $15,900 salary sacrifice packaging available, plus meal and entertainment benefits
• Paid parental leave: 14 weeks gender neutral paid parental leave
• Other paid leave: Such as paid family and domestic violence leave, paid gender affirmation leave, paid community service leave, paid gifted leave
• Other leave entitlements: Such as cultural and ceremonial leave and discretionary leave
• Floating public holidays: Swap a public holiday for a day that aligns with your values, culture, or beliefs
• Professional development: Secondments and blended learning opportunities regularly available
• End of trip facilities : You can walk, jog, or ride to work if you like!

If you’re excited about this role, but don’t meet every requirement, that’s okay— we would still encourage you to apply!

As part of our Innovate RAP commitments, Beyond Blue is committed to fostering and preserving a workplace that values diversity and inclusion. We aim to grow and thrive as a diverse team with individual differences, life experiences, knowledge, self-expression, and talents.

In recruiting for our team, we welcome the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, ability, sexual orientation, and beliefs.

Culture & Values

Our values are the unseen drivers of our behaviours and ultimately become the organisational culture.

• We're focused
• We're brave
• We rise
• Together

How to apply

To apply, applications should include a current CV with a cover letter that addresses how your qualifications, skills and experience would be attributes to the position and why you would consider yourself to be a cultural addition to Beyond Blue. For detailed information about this position including the closing date, please refer to the position description on our careers page (candidates who are viewing from a job board such as SEEK or LinkedIn, please refer to our careers page on our website).

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required, a Working with Children Check.

This job advertisement is open until Monday, 31 March 2025 12:00pm. We encourage early applications as interviews may commence before the closing date.

When you apply, let us know if there are any reasonable adjustments we can make during the interview process. All applications will be treated with strict confidentiality.