Description:
About Us:
Calexico & Calexico Man have been Brisbane’s go-to luxury fashion boutiques since 2010, showcasing over 150 international designers. Located in the James Street Precinct, we are a tight-knit team committed to delivering exceptional results. As our business expands, we’re looking for an Ecommerce Sales and Growth Manager to scale our online presence and drive digital growth.
Full-time, onsite at our James Street Head Office
Reports to: Director
Works with: Brand Manager, Buyer, Warehouse Manager
Manages: Ecommerce Coordinator, Fulfillment Coordinator
Key Responsibilities
Ecommerce Strategy & Sales Growth
- Develop and execute strategies to grow online sales, customer acquisition, and retention.
- Optimise conversion rates, average order value (AOV), and customer lifetime value (CLV).
- Analyse market trends, competitor strategies, and customer insights to identify opportunities.
- Implement A/B testing and data-driven initiatives to enhance sales performance.
Website & User Experience (UX)
- Manage site performance, optimisation, and functionality to boost engagement and sales.
- Work with developers to ensure a seamless shopping experience, including speed, mobile performance, and SEO.
Product Merchandising & Pricing
- Oversee product listings, descriptions, and metadata for SEO and conversions.
- Develop pricing and promotional strategies in collaboration with the Buying and Brand teams.
Digital Marketing & Paid Advertising
- Lead paid campaigns across Google Ads, Facebook Ads, and other digital platforms.
- Implement SEO, content marketing, and email strategies to drive traffic and retention.
- Optimise marketing spend to improve ROI and reduce customer acquisition costs (CAC).
Customer Engagement & Retention
- Develop loyalty programs, re-engagement campaigns, and personalised marketing initiatives.
- Enhance customer experience through thoughtful post-purchase interactions and packaging.
Analytics & Performance Tracking
- Monitor ecommerce performance using Google Analytics, GA4, and other reporting tools.
- Set and track key objectives (OKRs) to drive online growth.
Who We’re Looking For:
- Ecommerce Growth Expert – Proven track record in growing online sales and digital marketing.
- Fashion/Retail Experience – Luxury fashion experience is a plus.
- Paid Ads & SEO Knowledge – Experience in Google Ads, Facebook Ads, and organic growth strategies.
- Shopify & Analytics Proficiency – Comfortable with Shopify, GA4, Klaviyo, and SEMRush.
- Creative & Data-Driven – Ability to develop innovative campaigns backed by analytics.
- Strong Communicator & Team Player – Works well cross-functionally in a fast-paced environment.
Why Join Us?
✨ Be part of a leading luxury fashion boutique.
Enjoy generous clothing discounts.
Work in a fun and professional team.
Join bimonthly social events.
To Apply:
Send us a tailored cover letter to *******@calexico.com.au explaining why you’re the perfect fit and how you’ll elevate Calexico’s ecommerce presence. Applications without a cover letter will not be considered.