Description:
DescriptionPurpose of role:
As Australia’s most trusted manufacturer of natural health products 15 years running, and one of the Financial Reviews Best Places to Work in 2023, it couldn’t be a better time to join a truly purpose-led brand that has wellbeing and workplace flexibility at the heart of our culture! We are excited to offer the role of a Senior Brand Manager for Everyday Vitality & Formats in Australia.
The purpose of the role is to drive and execute the marketing strategies for the Everyday Vitality CGP and format agenda for Blackmores Australia. This role will be responsible for driving category growth and ensuring brand relevancy to deliver consistent and differentiated brand offerings which serve consumer needs.
This role will report to the Consumer Marketing Lead and is expected to work at least 3 days a week in office and 2 days from home. This role has an expectation of working in two of our work sites in NSW - Warriewood and Surry Hills due to regular collaboration work with various teams based in those sites.
Responsibilities include:
- Lead the development and execution of the marketing initiatives for the Everyday Vitality portfolio aligned with brand strategy for consumer impact and commercial success including media, communication, packaging & in store promotion.
- Lead the development of the annual marketing plan for the Everyday Vitality portfolio and format strategy in AU.
- Lead the strategy for new product launches. Use leadership skills to build strong connections across the business to deliver go-to-market plans that are best in class and generate excitement for the launches.
- Management of an Assistant Brand Manager – ability to coach and develop them as well as manage workload across the team to deliver results.
- Development of through the line marketing plans, including the integration of retail customer plan
What we offer?
- Opportunity to drive this portfolio's strategic objectives through the development and implementation of a robust marketing plan for Australia that is innovative driven over the next few years.
- Opportunities to support your local community through paid community leave
- A socially responsible work environment, on track to be carbon neutral by 2030
- Great benefits to support your health and wellbeing, including access to discounted products
- Mental health support for you and your family through our Sonder assistance program
Who are you?
- At least 7 or more years’ experience in Brand Management (preferably coming from FMCG or consumer healthcare and others).
- People management experience with the ability to coach talent to develop and realise their potential.
- Demonstrated strong planning and organisational skills to manage multiple complex cross-functional projects on time and on budget
- Proven experience in complex portfolio management and experience in developing segment architectures
- A proven track record in marketing with experience in brand planning, innovation, cross-functional leadership and media planning including TV, OOH & digital.
- Proven experience inspiring and collaborating with agency partners to deliver breakthrough communications thinking. Able to think outside of existing paradigms and nurtures big ideas.
- Ability to translate strategy into clear, specific and achievable objectives delivered with discipline and rigour. Ability to prioritise and translate consumer insights into meaningful communication activations that unlock growth.
Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.
Blackmores Group operates in over 12 markets, with headquarters and a state-of-the-art manufacturing facility in Australia, and offices across South East Asia and China.
Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.