Description:
Are you a strategic and results-driven digital marketing professional looking to make a real impact? Do you thrive in a fast-paced environment where you can develop and execute high-performing marketing campaigns? If so, Little Pig Consulting wants to hear from you!
About Us
Little Pig Consulting is a forward-thinking marketing agency based in Toowoomba. We specialise in providing comprehensive marketing solutions, ranging from digital marketing to creative content creation. Our mission is to “Be the leading, trusted resource for small businesses in the region”, delivering exceptional marketing strategies that not only meet but exceed client expectations.
About the Role
As a Digital Marketer Consultant, you will be responsible for developing, implementing, and analysing comprehensive marketing strategies that align with client goals. Your expertise in SEO, social media marketing, content marketing, email marketing, and digital advertising will be essential in optimising campaign performance and enhancing brand visibility.
Key Responsibilities:
- Create and manage link-building strategies, content marketing strategies, and social media presences.
- Develop and execute strategic marketing plans to drive business growth.
- Innovate and present new marketing platforms and strategies to expand brand reach.
- Develop engaging online content, including blogs, videos, graphics, and clickbait campaigns, and monitor and analyse content success.
- Expertly manage email marketing campaigns using Vision6 and Mailchimp, ensuring high engagement and conversion rates.
- Segment and nurture email lists, A/B test email content, and analyse campaign performance for ongoing optimisation.
- Forecast marketing campaign growth and ROI, using data-driven insights to optimise future campaigns.
- Manage email and social media marketing campaigns, ensuring maximum engagement and audience reach.
- Plan and manage advertising and marketing campaigns to support sales objectives.
- Provide expert marketing consultation to clients, helping them reach their target audience and enhance brand awareness.
- Conduct market research and competitor analysis to identify opportunities for new and existing products/services.
- Work within budget and time constraints to oversee campaign production, including content creation, copywriting, media production, and digital ad placement.
- Manage SEO strategies, including keyword research and website optimisation, using Google Analytics, Uber Suggest, and other tools to enhance performance.
- Design marketing materials and graphics using Canva and other relevant software.
- Assist in website development and maintenance, ensuring digital assets align with marketing objectives.
- Stay updated with emerging marketing trends and technologies, continuously refining strategies to maximise effectiveness.
About You
To be successful in this role, you will have: * A Bachelor's degree or higher in Marketing, Business, Communications, or a related field. * At least 3 years of experience in digital marketing, social media management, SEO, content marketing, and email marketing.* Expertise in Vision6 and Mailchimp, with a proven ability to craft, automate, and analyse effective email campaigns. * Experience working in a marketing agency setting is highly desirable. * Strong organisational and project management capabilities. * Exceptional writing and editing skills, with strong attention to detail. * Ability to adapt to evolving SEO landscapes and content trends. * Demonstrated experience in content creation with a strong portfolio of written work. * Solid understanding of SEO principles and content optimisation techniques. * Proficiency in using SEO tools (e.g., SEMrush, Ahrefs, Google Analytics). * Ability to work both independently and collaboratively in a team environment. * Excellent writing, editing, and communication skills.
Workplace Expectations
This role is based in our office in Toowoomba, with all duties performed on-site using company-supplied equipment.
Why Join Us?
- Work with a supportive and dynamic marketing team in a collaborative environment.
- Opportunity to work with a diverse range of clients across multiple industries.
- Ongoing opportunities for skills development and professional growth.
If you’re ready to make an impact and thrive in a fast-moving marketing environment, we’d love to hear from you!
Apply now with your resume and a cover letter outlining why you're the perfect fit for this role.
Job Type: Full-time
Pay: $73,000.00 – $77,000.00 per year
Schedule:
- 8 hour shift
Language:
- English (Required)
Work Authorisation:
- Australia (Preferred)
Work Location: In person