Description:
Location:
Employment:
Remote / Victoria-based preferred
Part-time / Freelance (6-Month Contract)
Start Date:
ASAP
Duration:
6 months (with potential for extension)
POSITION SUMMARY
The Social Media Manager is responsible for developing and implementing a strategic social media plan that aligns with CMA’s branding and marketing goals. This role requires creativity, strong communication skills, and a deep understanding of social media engagement. The contract is for a period of 6 months, with the potential for extension based on performance and business needs.
KEY RESPONSIBILITIES
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Social Media Management – Oversee Facebook and Instagram accounts, ensuring consistent branding and engagement.
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Content Creation – Develop high-quality posts, reels, and stories, including photography, video content, and written captions that showcase market events, stallholders, and visitor experiences.
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Community Engagement – Actively respond to comments, messages, and inquiries to build relationships with the CMA audience.
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Marketing & Promotion – Work alongside the marketing team to promote upcoming markets and special events.
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Stallholder Features – Collaborate with market vendors to highlight their products and stories across social media.
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Analytics & Reporting – Monitor social media metrics, analyze engagement data, and adjust strategies for optimal performance.
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Trend Monitoring – Stay updated on social media trends, incorporating innovative ideas to enhance CMA’s digital presence.
SELECTION CRITERIA
To be considered for this role, candidates must demonstrate:
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Experience managing social media for brands, events, or businesses.
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Strong content creation skills – including photography, videography, and copywriting.
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Knowledge of social media trends and best practices, particularly for Facebook and Instagram.
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Passion for artisan markets, small businesses, and community-driven events.
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Excellent communication and time management skills, with the ability to work independently and meet deadlines.
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Ability to analyse engagement data and adjust content strategies accordingly.
Contract Details & Benefits
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6-month contract, with the potential for extension.
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Flexible, remote work with a dynamic and creative team.
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Opportunity to engage with Victoria’s most exciting makers and markets.
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Freedom to introduce fresh ideas and innovative social media strategies.
HOW TO APPLY
Interested candidates should submit the following:
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A resume detailing relevant experience.
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A brief cover letter outlining their interest in the role.
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Links to social media accounts they have managed or a portfolio of previous work.
Applications should be sent to media@craftmarkets.com.au with the subject line:
“Social Media Manager Application – CMA”
- Applications close Sunday, April 6th