Description:
- Lead innovative sports marketing initiatives for passionate fans
- Help expand NBL's influence in the global basketball community
- Convenient office location on Queens Road, Melbourne
About Us
The National Basketball League (NBL) is a world-renowned basketball organisation, home to some of the globe's best players. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.
Our Values
- Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.
- Be Accountable: Own it! Ask for help. The scoreboard matters.
- Integrity is Key: Act ethically, act honestly, keep our word.
- Show Respect: Show care, listen and seek to understand, value opinions.
- We are Fans Too: Have fun, always consider the fan, share the love of the game.
- One Team: Communicate, trust each other, celebrate the wins, build relationships.
The Opportunity
We're seeking a creative and strategic Marketing Manager - Events to develop and execute marketing initiatives that drive attendance, engagement, and brand visibility for key NBL events. Reporting to the Head of Projects & Event Amplification, you will play a critical role in amplifying the impact of NBL Group events by overseeing integrated marketing campaigns, collaborating with stakeholders, and leveraging data-driven insights to enhance event performance. This role will also be actively involved in the delivery of events, ensuring they are marketed effectively and reach their full potential.
Key Responsibilities
- Develop and execute marketing strategies to promote NBL Group events and increase attendance
- Enhance brand visibility through innovative and engaging marketing initiatives
- Identify opportunities to integrate NBL Group events into the broader brand strategy
- Implement ticket sales strategies to maximize event attendance and revenue
- Oversee and manage multi-channel marketing campaigns, including digital, social media, and traditional advertising
- Coordinate content creation, paid media strategies, and promotional activities to maximize impact
- Work closely with internal teams, including events, sponsorship, and commercial, to ensure cohesive marketing execution
- Engage with sponsors and external partners to maximize event reach and engagement
- Build strong relationships with media and promotional partners to amplify event exposure
- Track and analyze key marketing metrics to measure campaign effectiveness
- Use data-driven insights to refine marketing strategies and improve ROI
About You
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Proven ability to market large-scale events, particularly in the sports or entertainment industry
- Strong knowledge of event promotion, ticket sales strategies, fan engagement, and sponsor activation
- Creative thinker who can develop innovative campaigns while using data-driven insights to optimize performance
- Excellent communication, negotiation, and stakeholder management skills
- Ability to adapt quickly in a fast-paced, ever-changing environment and handle multiple projects simultaneously
- Strong analytical skills with the ability to interpret marketing performance data
- Expertise in digital marketing, social media strategy, and traditional advertising
- Experience working in sports, entertainment, or live events is highly desirable
- Demonstrated success in managing large-scale marketing campaigns and partnerships
Why Join Us?
- Work with one of the most exciting and rapidly growing sports and entertainment organizations
- Opportunity to lead impactful event marketing initiatives that engage a passionate fanbase
- Be part of the delivery of exciting events for the NBL Group
- Collaborative and high-energy work environment
- Develop your career in a growth-oriented organisation with ambitious expansion plans
- Be part of the NBL's journey as it expands its global footprint and influence
Apply Now
If you are a dynamic marketing professional passionate about events and brand amplification, we encourage you to apply today and be part of the NBL Group's exciting journey!
The National Basketball League is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.
Desirable Criteria
- Sports Marketing / PR / Communications Degree