Description:
WHAT IS BLINQ?
🤝 The first interaction two people have is the bedrock of all strong business relationships. If you can make that experience special, you can start to build a great second interaction, and so on. Blinq is the tool to help people do that. We're building a platform that allows you to share a snapshot of who you are with anyone, anywhere via digital business cards, dynamic email signatures and virtual backgrounds. Join us on our mission to help the world connect.
(We will get to the fun perks part at the bottom, keep going!)
Let's dive into what makes Blinq an extraordinary product:
🚀 We're on an incredible growth trajectory, doubling our ARR every few months. Get ready to soar to new heights as we make waves in the industry!
😃 Our app is trusted and loved by employees at renowned companies like Patreon, Tesla, Uber, and Google. Rub shoulders with industry leaders and be part of the Blinq revolution.
🙌 Backed by Australia's top venture capitalists, Blackbird and Square Peg, we've brought together their investment prowess since Canva's seed round. It's a testament to our potential and the caliber of our vision.
❤️ With over 100K reviews and a stellar 4.9/5 star rating on the App Store, we've become one of the top 65 Business apps. Join a team that's making waves and be a part of our success story!
The Role:
As Blinq’s first brand hire, you’ll shape how the world sees and experiences us as we define our next horizon. This is a rare chance to build a category-defining brand from the ground up. Blinq powers real world connections - at events, in meetings, in moments that matter - creating a high impact brand opportunity. As a PLG-driven company, our brand isn’t just about storytelling; it’s about shaping experiences that drive viral adoption and organic growth. Your work won’t just be seen; it’ll be felt at the start of millions of meaningful relationships.
- Define and execute brand marketing strategy - Build and scale a brand that drives awareness, adoption, and trust across target audiences
- Lead integrated campaigns - Develop and execute high-impact brand campaigns across digital, social, events, partnerships, and PR
- Create and oversee content - Work with our internal team and agencies to produce best-in-class creative, from video to thought leadership
- Drive product-led growth impact - Build brand initiatives that fuel viral adoption, word-of-mouth, and category leadership
- Partnerships and events - Identify and activate strategic partnerships, sponsorships, and event opportunities to establish Blinq as synonymous with meeting people IRL
- Performance tracking - Track key brand and marketing metrics, providing regular reports to senior leadership to inform strategy and optimise impact
- 3-5 years of marketing experience, ideally in tech or high-growth scale-ups
- Track record in brand storytelling with examples of impactful campaigns and content
- Strong creative instincts - both visual and verbal
- Deep understanding of digital marketing and social media dynamics
- Tech-savvy and proficient in design tools like Figma and Canva
- Experience driving partnerships or events-based brand activations
- Strategic thinker who aligns marketing with business goals
- Cross-functional collaboration: e.g. you see brand and product as intrinsically linked - one drives the other
- Detail-obsessed but adaptable - you embrace startup chaos but won’t let Blinq’s brand show up as anything less than exceptional
Now, let's talk about our inspiring work environment:
🇦🇺 Based in Melbourne, Australia, our vibrant team of 50 (and growing rapidly) is making waves in the industry.
🍺 Fun-fact: Our office overlooks the oldest building in Australia, an enchanting old Irish pub. Experience history and innovation coming together!
🎲 We believe in fostering a healthy work-life balance, board games, and top-notch stand-up desk workstations. It's all about creativity and collaboration.
🏡 Autonomy is our guiding principle, which is why we embrace hybrid work. Come in when you need to, or work at your optimal hours—whether that's burning the midnight oil or rising with the sun.
And here's what we offer:
😎As an early member of the Blinq family, you'll enjoy a one-of-a-kind chance to influence the company's direction in a dynamic, self-managed, and results-driven startup environment. Say goodbye to corporate nonsense and micro-management because here, you are your own boss. We believe in empowering our team members to unleash their full potential.
💸Equity in the business and a competitive salary: We value our team members and want to ensure they share in our success.
✨But here's the real magic: at Blinq, we're not just creating innovative solutions – we're creating a culture that thrives on transparency, autonomy, collaboration, and big ideas. We believe in celebrating individuality and encouraging out-of-the-box thinking. With us, you'll be inspired to push boundaries, drive innovation, and ultimately leave a lasting impact on our users on both B2C and B2B realms
🚨 If you do not check all the boxes above, that is okay - we enthusiastically encourage you to apply!
We welcome individuals at all experience levels and take pride in being an equal opportunity employer committed to creating an inclusive and diverse workforce. Join us on this remarkable journey as we reshape the way people connect and network