Description:
- Create engaging content for high-profile basketball events
- Join a creative team dedicated to innovative sports storytelling
- Convenient office location on Queens Road, Melbourne
About Us
The National Basketball League (NBL) is a world-renowned basketball organisation, home to some of the globe's best players. As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth. Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.
Our Values
- Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.
- Be Accountable: Own it! Ask for help. The scoreboard matters.
- Integrity is Key: Act ethically, act honestly, keep our word.
- Show Respect: Show care, listen and seek to understand, value opinions.
- We are Fans Too: Have fun, always consider the fan, share the love of the game.
- One Team: Communicate, trust each other, celebrate the wins, build relationships.
The Opportunity
We're seeking a dynamic Content & PR Manager - Events to develop and execute strategic content and media relations plans that maximize engagement and visibility for key NBL events. Reporting to the Head of Projects & Event Amplification, you'll play a critical role in crafting compelling storytelling, driving fan engagement through digital and social media, and securing media coverage to enhance the reach and impact of NBL Group events. This role requires expertise in growing and managing online communities, creating viral campaigns, and leveraging analytics to optimize content strategies.
Key Responsibilities
- Develop and implement comprehensive content strategies to drive event engagement and brand awareness
- Create compelling multimedia content including written articles, social media posts, videos, and event highlights
- Craft narratives that captivate audiences and build strong emotional connections with fans through storytelling
- Serve as key liaison with media outlets to ensure consistent and positive coverage of events
- Build and maintain strong relationships with journalists, sports media outlets, and influencers
- Develop and distribute press releases, media kits, and event-related announcements
- Grow and manage online communities, driving real-time engagement around events
- Develop viral social media campaigns to increase reach and fan interaction
- Monitor social trends and identify opportunities to amplify NBL Group's events
- Track media coverage, PR impact, and content performance to measure effectiveness
- Use data-driven insights to refine content and PR strategies for continuous improvement
About You
- Bachelor's degree in Communications, Marketing, Journalism, or a related field
- Proven experience in content creation, PR, and media relations, particularly in the sports or entertainment industry
- Strong storytelling skills and the ability to craft engaging narratives for different audiences
- Expertise in managing online communities, creating viral campaigns, and leveraging analytics
- Excellent relationships with media, influencers, and industry stakeholders, particularly within the Australian sports media landscape
- Strong project management skills with the ability to juggle multiple initiatives in a fast-paced environment
- Proficiency in content creation tools and digital marketing platforms
- Analytical mindset with the ability to interpret content performance data
- Ability to adapt and pivot quickly in a fast-moving environment
Why Join Us?
- Be part of an innovative and dynamic team shaping the future of sports and entertainment marketing
- Opportunity to work on high-profile events and drive impactful storytelling
- Work with a passionate fanbase and industry-leading partners
- Join a creative team dedicated to making basketball the most exciting sports experience for fans
- Be part of the NBL's ambitious growth journey as it expands its global footprint and influence
Apply Now
If you are a strategic and creative content and PR professional with a passion for events, we encourage you to apply today and be part of the NBL Group's exciting journey!
The National Basketball League is dedicated to championing diversity and inclusion. We wholeheartedly embrace individual differences and warmly welcome all qualified applicants to apply, including First Nations peoples.