Where

Marketing Specialist

iMe Entertainment Pty Ltd
Melbourne Full-day Full-time

Description:

About Us

iMe Entertainment Group is a leading Australian entertainment company delivering innovative experiences across multiple platforms. Based in Australia, we're passionate about connecting audiences with unforgettable entertainment experiences.

The Role

We're seeking a dynamic Marketing Specialist to join our team and drive our marketing initiatives across our entertainment portfolio. This role offers an exciting opportunity to work in Australia's vibrant entertainment industry with a company at the forefront of creative innovation.

Key Responsibilities

  1. Develop and implement comprehensive marketing strategies to promote our entertainment offerings
  2. Create engaging content for social media platforms, website, and promotional materials
  3. Analyse market trends and competitor activities to identify growth opportunities
  4. Manage digital marketing campaigns across multiple channels
  5. Collaborate with creative teams to ensure brand consistency across all materials
  6. Track and measure campaign performance using analytics tools
  7. Coordinate with external agencies and partners for marketing initiatives
  8. Planning and executing promotional events
  9. Maintain up-to-date knowledge of entertainment industry trends
  10. Contribute to quarterly marketing plans and budget management
  11. Conduct comprehensive marketing research to identify target audience preferences, evaluate campaign effectiveness, and inform strategic decision-making

Requirements

  1. Bachelor's degree in a related field
  2. 2+ years of marketing experience, preferably in entertainment or media
  3. Strong understanding of digital marketing platforms and social media
  4. Excellent written and verbal communication skills
  5. Experience with analytics tools and data-driven marketing
  6. Creative thinking and problem-solving abilities
  7. Ability to work in a fast-paced environment and manage multiple projects
  8. Knowledge of the Australian entertainment landscape
19 Apr 2025;   from: uworkin.com

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