Segmentation And Insights Lead

Description:

For more than 20 years, people in Australia have placed their trust in Beyond Blue as a reliable source of mental health information, support, and hope.

We are one of Australia's most well-known, trusted, and visited mental health organisations. We never take this for granted. With it comes a deep responsibility to listen, to understand people's needs and aspirations, and to ensure they are at the heart of everything we do.

Job Description

About this Position

At Beyond Blue, the Data & Insights function plays a pivotal role in transforming data into strategic insights that drive impactful change. We aim to improve mental health outcomes for all Australians by helping people feel better sooner, get well, and stay well.

As the Insights and Segmentation Lead, you'll be at the forefront of innovation, spearheading the integration of cutting-edge technology, deep community insights, and a human-centered design approach. Leveraging the Digital Evolution Programme (DEP), you'll uncover advanced customer segmentation and behavioural insights that fuel transformative initiatives.

Your work will empower Beyond Blue's teams to design relevant services and programs, and to craft innovative, data-driven campaigns and content that inspire attitudinal and behavioural changes in our target audience.

Join us in making a meaningful difference in people's lives through the power of data, creativity, and purpose!

The role

The key duties of the role include:

Segmentation and Insights

• Lead segmentation, taxonomy, and insights using best evidence.
• Utilise data to refine user acquisition, retention, and lifecycle strategies.
• Analyse behaviours, trends, and data quality improvements.
• Define segmentation criteria and validate insights with predictive analytics.
• Align taxonomies with data architects and research teams.
• Support key stakeholders with segmentation insights.
• Create actionable reports and dashboards for stakeholders.

Transformation and Change

• Work closely with internal customers and stakeholders to drive action.
• Foster a culture of continuous improvement, testing, and innovation.
• Set KPIs to evaluate ROI and measure total economic impact.
• Utilise design thinking, human-centered design, and agile processes.
• Enhance reporting, visualisation, and trend analysis.
• Develop and manage work plans, budgets, and resource allocation.

Desired Skills and Experience

About you

To be successful you will hold a:

• Seasoned experience influencing stakeholders and customers to take action based on evidence aligned to strategy.
• Bachelor's degree in Data Science, Marketing, Business Administration, or a related field.
• Senior experience in, segmentation, advanced data analytics, visualising data, digital marketing and actionable insights
• Proficiency in CRM systems, analytic platforms, Python, SQL, Power BI or equivalent languages for data analysis desirable.
• Proven ability to deliver complex projects, drive change, collaboration cross-functionally, and adherence to deadlines and budgets.
• Driven by continual improvement, with experience enhancing performance and results through innovative approaches.
• Excellent communication, interpersonal skills, and customer-focused attitude.

Why work for Beyond Blue

In return, at Beyond Blue, we offer a:

• Convenient location: Based centrally in Naarm (Melbourne CBD) with modern office facilities, close to public transport
• Workplace flexibility: Remote and hybrid working arrangements, part-time or job-sharing options available
• Purchased leave: Option available to purchase additional annual leave to suit your lifestyle needs
• Salary sacrifice packaging: $15,900 salary sacrifice packaging available, plus meal and entertainment benefits
• Paid parental leave: 14 weeks gender neutral paid parental leave
• Other paid leave: Such as paid family and domestic violence leave, paid gender affirmation leave, paid community service leave, paid gifted leave
• Other leave entitlements: Such as cultural and ceremonial leave and discretionary leave
• Floating public holidays: Swap a public holiday for a day that aligns with your values, culture, or beliefs
• Professional development: Secondments and blended learning opportunities regularly available
• End of trip facilities: You can walk, jog, or ride to work if you like!

As part of our Innovate RAP commitments, Beyond Blue is committed to fostering and preserving a workplace that values diversity and inclusion. We aim to grow and thrive as a diverse team with individual differences, life experiences, knowledge, self-expression, and talents.

In recruiting for our team, we welcome the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, ability, sexual orientation, and beliefs.

Culture & Values

Our values are the unseen drivers of our behaviours and ultimately become the organisational culture.

• We're focused
• We're brave
• We rise
• Together

How to apply

To apply, applications should include a current CV with a cover letter that addresses how your qualifications, skills and experience would be attributes to the position and why you would consider yourself to be a cultural addition to Beyond Blue. For detailed information about this position including the closing date, please refer to the on our (candidates who are viewing from a job board such as SEEK or LinkedIn, please refer to our careers page on our website).

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required, a Working with Children Check.

This job advertisement is open until Monday, 5 May 2025 12:00pm. We encourage early applications as interviews may commence before the closing date.

All applications will be treated with strict confidentiality.

Beyond Blue