Chief Marketing Officer

Description:

This exciting opportunity exists for an experienced Chief Marketing Officer to lead the marketing function for a rapidly growing Australian FinTech business.
Key Responsibilities:

• Develop and execute a comprehensive marketing strategy focused on achieving revenue growth in 2025 and positioning the business to capture market share.
• Drive sustainable, cost-effective organic growth through content marketing, brand building, and market positioning initiatives.
• Conduct ongoing market research to identify growth opportunities and differentiate the brand from competitors.
• Build and implement a content strategy across blogs, videos, podcasts, and more to establish market leadership.
• Lead performance marketing initiatives, define KPIs, and leverage analytics to drive decision-making and forecast growth outcomes.
• Foster strategic partnerships and develop an ecosystem strategy to support long-term expansion goals.
• Collaborate closely with sales teams to align lead generation strategies, improve conversion rates, and deliver revenue outcomes.
• Provide clear reporting to leadership on marketing performance, revenue growth, and market share progression.

About You:

• Proven experience in senior marketing leadership roles, preferably within high-growth, digital-first industries.
• Strong expertise in organic growth, brand building, and data-driven marketing.
• Ability to balance immediate revenue targets with long-term strategic positioning.
• Exceptional communication and stakeholder management skills.
• Experience in fast-paced environments with a passion for emerging technologies like cryptocurrency, finance, or tech.

This is a career-defining role for a marketing leader ready to drive both short-term performance and long-term brand dominance in an exciting, high-growth sector. Click APPLY or for more information, you can reach out to Sam Watts via email at swatts@s2m.com.au or via call at 02 8396 6800.