Marketing Executive

Description:

THE COMPANY

Mulpha Events own and deliver some of Australia’s most loved events. From Australia’s largest boating showcases – the Sanctuary Cove International Boat Show and the Sydney International Boat Show - to the Gold Coast Festival of Golf, food and wine festivals, live music, outdoor and lifestyle events, product launches and corporate conferences.

THE ROLE

In this role you will work with the Marketing Manager - Events to deliver on the marketing, brand, public relations, and communications strategies for events within the Mulpha Events portfolio, with the aim to grow the business, maximise outcomes, increase visitation, sales and exposure for all events and partnerships.

Key responsibilities will include

• Working with the Marketing Manager - Events in developing, implementing and driving the marketing and communications strategies for events to meet business goals.
• Driving targeted advertising campaigns, including briefs for media campaigns, liaising with media agencies, managing online listings, and analysing performance.
• Managing social media platforms including content creation for all platforms including Facebook, Instagram, LinkedIn, and YouTube which improves engagement, followers and brand presence.
• Managing email communications, including driving database subscriptions, and developing customer journey mapping for communicating to databases. Use tools including HubSpot to manage customer journey flow and be responsible for planning and creating engaging content for regular email communications which drive business success.
• Developing PR strategies with the Marketing Manager – Events and implementing strategies including influencer outreach and collaboration, media famils and media calls.
• Driving the production and distribution of advertising and promotional materials across all mediums including print, digital, outdoor, TV and radio.
• Driving marketing and promotional activities with event partners including destination stakeholders, ticketing partner, event exhibitors and sponsors, Mulpha businesses and event precincts.
• Managing event websites and APPs including content creation and SEO management, always ensuring they are up-to-date, optimised and efficient.
• Liaison with external agencies including - creative, PR, media, videographers, photographers and printers.
• Reporting on campaign analytics and effectiveness against objectives.

YOUR BACKGROUND

• 4+ years’ previous experience in a marketing role.
• Background in event marketing or agency experience is highly desirable.
• Tertiary qualification in marketing or similar.
• Experience in digital advertising and social media marketing with a strong technical understanding of online platforms and audience targeting.
• A creative mindset with a passion for developing engaging content and innovative marketing strategies.
• Experience using email marketing and CRM systems. Hubspot highly desirable.
• Knowledge of influencer marketing strategies and trends.
• Graphic design skills with experience using Canva.
• Exceptional project management skills with the ability to manage multiple priorities and deadlines.
• Exceptional attention to detail.
• Strong communication and interpersonal skills, with a collaborative approach to cross-functional teamwork.
• Ability to thrive in a dynamic, fast-paced environment and adapt to shifting priorities.
• Current Driver Licence and ability to travel to event locations as required.

BENEFITS

• As part of the Mulpha Family, you can enjoy a range of benefits including:
• Hotel and Dining Discounts
• Birthday Leave
• Lifestyle Platform with 400+ retailer discounts
• Salary Sacrificing/Financial Education and benefits
• Career Progression/Mulpha Academy/Study Assistance
• Wellbeing Hub/Healthcare Discounts/Employee Assistance Program
• Free Car Parking/Car Parking Discounts at some of our Offices/Venue

MULPHA

Mulpha Australia is one of Australia’s most strategic real estate debt and equity investors, in the leisure, residential and commercial property development and retail and office sectors. We have an amazing portfolio of world class destinations, businesses, luxury properties and products.

APPLICATIONS

Apply online today if this opportunity sounds like a great fit for you!