Description:
AME Group has a 15-year history of working with some of the world's best brands, talent and sporting bodies.
We are constantly seeking to do things a little differently for brands, both our own and others through the power of sport. The team develops and executes sports marketing strategies via content, communications, partnerships, events, social media and digital transformation, on behalf of its own ‘in-house’ brands in the major event and apparel space, and for other external clients.
Our culture thrives by embracing progressive thinking. The brand seeks achievers, leaders and visionaries and has the following core values:
Fan First: By fans, for fans. Across all facets, we put ourselves in their shoes, because we are one of them.
Honesty and Transparency: With ourselves and with each other. We’re striving to get the best performance, not protect egos.
Innovate Daily: Find a better way, aim to turn heads. Put a spotlight on our sport by striving for better. Opportunities often sit behind challenges.
Better than Yesterday: Move fast, try new things, learn and grow. It’s ok to make mistakes, but unacceptable not to learn from them.
Build a global community: Gather our tribe. Share and celebrate our journey together.
From the ground up: Never ask someone to do something you wouldn’t do yourself. Lead by example. Spotlights are easy to find, so look for the missing pieces in the dark corners. No one is too good to put the bins out.
Position Summary
The Head of Ecommerce is responsible for leading the strategic direction, execution, and performance of the company's online retail operations. This role requires a data-driven leader with a strong marketing-centric approach to digital strategies and expertise as a Full Stack Digital Marketer. The successful candidate will possess a wide breadth of knowledge, not limited to digital marketing but also encompassing business operations, technology, product management, customer experience, and the interconnected nature of ecommerce in all aspects of business. They will play a key role in driving online revenue growth, improving user engagement, and optimizing digital sales channels. Additionally, the candidate specializes in paid advertising, devising innovative strategies to scale businesses in competitive markets and adapt to macro-environmental shifts.
KEY RESPONSIBILITIES
Ecommerce Strategy Execution·Develop and execute the company's ecommerce strategy to achieve revenue and growth targets.
·Oversee the end-to-end online shopping experience, ensuring seamless customer interactions across digital platforms.
·Identify and implement emerging trends, technologies, and best practices to drive ecommerce success.
·Align and support digital strategies with broader marketing, sponsorship, and business objectives.
·Collaborate with creative teams to incorporate innovative branding and storytelling into digital experiences.
·Develop strategic customer profiling to enhance audience segmentation, drive personalization, and optimize marketing efforts.
Website & Platform Management·Manage and optimize ecommerce websites and ticketing pages for high performance, mobile responsiveness, and exceptional UX/UI design.
·Collaborate with developers, designers, and external vendors to enhance website functionality.
·Oversee site maintenance, troubleshooting, and performance monitoring.
·Ensure seamless integrations between ecommerce platforms, ticketing systems, CRM tools, and analytics software.
Digital Marketing & Customer Acquisition·Work closely with the marketing team to drive traffic and conversions through SEO, SEM, email marketing, social media, and paid media strategies.
·Leverage data analytics to optimize customer journeys, profiling and increase customer lifetime value.
·Develop and implement effective loyalty and retention programs.
·Specialize in paid advertising and develop innovative strategies to scale businesses in competitive markets and adapt to macro-environmental shifts.
·Work closely with creative insights and analytics teams to craft compelling digital campaigns informed by data.
Sales & Performance Analysis·Analyze ecommerce and ticket sales data, customer behaviors, and performance metrics to inform strategic decisions.
·Generate and present reports on key ecommerce KPIs, including conversion rates, AOV, customer acquisition costs, and ROAS.
·Implement A/B testing and personalization strategies to improve conversion rates.
Operations & Logistics·Oversee ecommerce fulfilment, shipping, and returns processes to ensure operational efficiency and customer satisfaction.
·Work closely with supply chain and inventory teams to optimize stock management for online sales.
·Develop strategies for expanding ecommerce and digital ticketing into new markets or regions.
Leadership & Team Management·Lead, mentor, and develop a high-performing ecommerce and digital marketing team.
·Collaborate with cross-functional departments, including marketing, IT, sales, and customer service, to ensure ecommerce goals align with broader business objectives.
·Provide strategic guidance to internal teams and external partners to drive ecommerce and ticketing success.
KEY QUALIFICATIONS & EXPERIENCE
·Bachelor’s degree in Business, Marketing, Digital Commerce, or a related field (Master’s degree preferred).
·5+ years of experience in ecommerce management, with a track record of driving online revenue growth.
·Strong understanding of ecommerce platforms (Shopify, Magento, WooCommerce, or equivalent).
·Expertise in digital marketing, conversion optimization, and performance analytics.
·Experience managing online product catalogs, merchandising, and pricing strategies.
·Knowledge of UX/UI best practices and website performance optimization.
·Familiarity with CRM tools, email automation platforms, and analytics tools (Google Analytics, GA4, Adobe Analytics, etc.).
·Strong leadership skills with the ability to drive results through team collaboration and strategic decision-making.
KEY COMPETENCIES
·Analytical and data-driven mindset with strong problem-solving abilities.
·Excellent communication and stakeholder management skills.
·Ability to work in a fast-paced, results-driven environment.
·Customer-centric approach with a focus on delivering seamless online experiences.
·Ability to build and leverage detailed customer personas for enhanced targeting and engagement.
·Adaptability to emerging ecommerce trends and market shifts.
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