Media Planner

Description:

About The Role
As a Media Planner, you will be responsible for developing and executing paid media strategies that align with the City’s communication objectives and community priorities. You’ll play a key part in ensuring public funds are invested wisely, balancing reach, relevance, and ROI in every campaign.
This role requires a strong understanding of both traditional and digital media landscapes. You’ll be at the forefront of media innovation leveraging emerging channels, refining audience targeting, and negotiating with media suppliers to secure optimal placements.
You will collaborate with internal teams and external partners to deliver cohesive, high-performing campaigns. From briefing suppliers and analysing campaign performance to producing detailed reports and managing invoices, you’ll own the media process end-to-end.
For more information, view the position brief by clicking the paperclip icon in the top right corner of this screen.
About You
You have a solid grasp of media planning principles, campaign performance metrics, and how to translate marketing goals into media outcomes. You’re analytical, detail-oriented, and comfortable working with data to evaluate success and guide future activity. You’re a confident communicator who builds strong relationships with stakeholders and vendors alike. You’re proactive, flexible, and thrive in a fast-paced environment where no two days are the same. You bring a collaborative mindset and a passion for delivering work that positively impacts the local community
Be part of shaping the Gold Coast's future
The Gold Coast is inspired by lifestyle and driven by opportunity. We are the second largest Council in Australia.
Benefits
We care about being the most flexible government organisation in Australia and we have a range of benefits to help you create the right balance:
9-day fortnightFlexible work arrangements to suit your lifestyle, including hybrid/work from home options, flexible working hours and locationsPersonal and professional development coursesAccess to 350+ fitness facilities through Fitness Passport4 free confidential counselling sessions a year for you or an immediate family member1 free nutritionist and financial advice session per year
We pride ourselves on our shared mission of being a high-performing, customer-focused organisation which delivers value-for-money services to the community. We're committed to creating a diverse workplace and inclusive culture.
How to apply
Click 'Apply' to submit your online application. Upload your Resume with a Cover Letter (of no more than 2 pages) outlining how your skills, experience and personal attributes would allow you to achieve success in this role.
Documents needs to be less than 2MB in size and PDF format is preferred. If you encounter technical issues when applying, please email recruitment@goldcoast.qld.gov.au
Our selection process may include a one-way video interview via Criteria, a face-to-face or virtual interview via Microsoft Teams, reference checks via Xref and additional checks including police checks, employment history checks, qualification checks, pre-employment medical reviews and drug and alcohol testing.
Contact Person
Carly Barnes
Contact Email
cbarnes@goldcoast.qld.gov.au
Closing Date
Sunday 18th May 2025
Please note applications for all of our vacancies close at 10.30pm on the listed closing date.
The City of Gold Coast is an equal opportunity employer dedicated to promoting an inclusive and diverse workplace. We are committed to supporting an environment where all employees, regardless of their differences or similarities, feel valued, respected and supported. Aboriginal and Torres Strait Islander persons are encouraged to apply.